When Your Print Needs Fluoring Up!

The enquiry from Borne creative agency, based in the wonderful city of Norwich, was on the face of it, a simple one...

A personalised C4 envelope with a 6pp A4 leaflet to go inside it. The kind of project we at Healeys do on a regular basis. The slight curveball was the project was centred around a construction theme and the envelope needed to be as close as possible to the colour of a high-vis vest, ie fluorescent yellow.

After speaking to numerous paper and envelope suppliers the brightest off the shelf envelope or material available was bright or banana yellow. As vibrant as these were, they were a proverbial bus ride away from what Joe @ Borne and his client required.

The question now was what could Healeys do to make the client happy and deliver the correct creative solution. The solution was, in actual fact, very simple... Create a bespoke envelope ourselves and use fluorescent yellow on the 5th station on our Ricoh7200 and print a white material solid fluorescent yellow both sides. The result was in the words of Joe @ Borne "Had to let you know that they look incredible and smashed all the expectations we had for them". What better feedback can you get... The project certainly had the wow factor, although in hindsight maybe sunglasses should have been supplied or a warning to not look directly at the envelope such was the vibrancy!!

See the image below for the comparison and result.

Here at Healeys we are not limited to CMYK on our digital presses, or SRA3+. Fluorescent yellow as above but also fluorescent pink, and for coloured materials the opaque white works wonders too. With a sheet size of up to 1000mm in length, and ability to print on 500gsm stock weight contact your Healeys account manager to see how we can help your creative project stand out from the crowd.

[email protected] / 01473 461122