WHEN YOUR LIST GIVES YOU SOME SWEET SWEET LOVIN'

I'm silently hoping that you won't giggle like a little girl while reading the title. But if you must, go ahead. Being an NGSB, just the act of writing this makes me feel like the best kind of olive oil...

In any case, anyone with a list wants that SWEET SWEET LOVIN'

If you're as INNOCENT as me, you'd realize that getting that SWEET SWEET LOVIN' from your email list is one of the most amazing feeling of achievement you can get from your business.

-> It ain't you bumping uglies using your emails

-> It ain't you being in a Tinderesque (Where do I swipe when I have the hots for someone? I swear I don't know!) situation

-> It ain't you trying to "one-night-stand" that tight titillating list

NOPE

Getting that SWEET SWEET LOVIN' from your email list is more like that Adam Sandler song as he serenades the love of his life in a crappy commercial flight...

It's never an overnight thang that leads to a hangover and a walk of shame...

...it's a consistent courtship that claims deliberate intent catching their hearts aflame.

To put it in boring terms my INNOCENT self can comprehend, this SWEET SWEET LOVIN' involves the following...

CONNECTING - Your list needs to get in touch with you. They're not just a bunch of aseptic lines populating a csv file. They're a collection of valuable information about living breathing people that you have to reach out to.

INTERACTING - You're not the only one getting to know them. It's them getting to know you.

SHARING - It's them giving to you because it's you giving your all to them.

And honestly, when you're starting out, you think that getting that SWEET SWEET LOVIN' comes so easy.

Like ordering a double cherry pie...

Like dancing disco superfly...

Like you surely think it's an easy dream...

NOPE

You got to get there through the long game. Because roofies won't work on your list, you got to go through...

-> AWARENESS - Your list starts to know you because you got known. It's like that website of yours is a suave sexy smile. It's like that lead magnet of yours is a majestic margarita or dashing daquiri.

They gotta start knowing you first and it ain't enough to just get their emails. You gotta get into the sequence of welcoming them and introduce yourself. Because you need it for...

-> ENGAGEMENT - Yes, sometimes the pas de deux that you do on the dance floor can be enjoyable too. You don't just get into bed with your list, you gotta give them the works.

But mark my words, it's not just playful banter that you have to do. It's you plumbing into the depths of their souls through sequences of written conversation. And when that happens, it will eventually lead to...

-> CONVERSION - Whether it's the RED ROOM or JUST PLAIN VANILLA, you gotta get them to the other side. Because yes, you're your list's last dance before getting to bed.

And it leads to the both of you getting SATISFIED by your whole technique. But you're not aiming for just one CLIMAX with your list. Because your list will often give you ...

-> PROMOTION - Your list is NOT MONOGAMOUS. It's a swinger waiting to happen. Drop the notion that you're only allowed to grow your list to gargantuan proportions. Do a good enough job on that list and it will share to other lists how AWESOME YOUR TECHNIQUE IS.

Your list promotes you and gets you in bed with other lists. Yes, your list should deserve you. But your list can also promote you to get to other lists.

Yes. I. Said. It.

You deserve to get that SWEET SWEET LOVIN' from your list. It ain't gonna be easy, but I'm pretty sure it's worth it...

So take the time to get their AWARENESS. Always be on the ready for the consistent ENGAGEMENT. Because it's not just CONVERSION you're gonna get. You might get that PROMOTION that will push through it all.

Enjoy getting some SWEET SWEET LOVIN' from your list.