When Your Data Gets Tired of Being Boring...

When Your Data Gets Tired of Being Boring...

Artificial intelligence (AI) is rapidly revolutionizing various aspects of the world, and its influence on data science, adaptive analytics, and augmented analytics is undeniable. AI is pivotal in automating tasks, generating valuable insights, and making accurate predictions, all crucial elements in these three fields. For example, AI can automate the data cleaning and preparation process, saving data scientists a significant amount of time. AI can also generate insights from data that would be difficult or impossible for humans to find independently. Additionally, AI can be used to make accurate predictions about future events, which can help businesses make better decisions.?

Data Science??

Data science is a field that combines computer science, statistics, and mathematics to extract knowledge from data. Data scientists use various techniques, including machine learning, statistics, and data mining, to analyze data and uncover patterns. AI can automate many data science tasks, such as data cleaning, feature engineering, and model building. By automating these processes, AI frees data scientists to concentrate on more intricate tasks like developing new algorithms and interpreting results.?

For example, in a study published in 2021, researchers used AI to automate the process of data cleaning and feature engineering for a machine learning model that was used to predict customer churn. The AI-powered model could clean and engineer the data more quickly and accurately than a human, resulting in a more accurate machine-learning model (He et al., 2021).?

Another example of how AI is being used in data science is in the field of fraud detection. In a study published in 2020, researchers used AI to develop a new algorithm for detecting fraudulent transactions. The AI-powered algorithm could more accurately detect fraudulent transactions than traditional methods (Yazici, 2020).?

Adaptive Analytics?

Adaptive analytics is a powerful approach that revolves around developing and implementing analytical solutions capable of dynamically adjusting to evolving data and shifting business conditions. By harnessing the potential of artificial intelligence (AI), adaptive analytics solutions enable organizations to detect and address changes within their data ecosystem automatically. These changes may include adding new data sources or modifying data formats, which can significantly impact the accuracy and relevance of analytical insights (DeZao, 2023).?

The core objective of AI-powered adaptive analytics is to empower businesses to swiftly adapt their analytical processes and models to the ever-changing nature of their data landscape. Adaptive analytics facilitates more informed decision-making by automatically recognizing and accommodating these changes, allowing organizations to stay agile and responsive in today's fast-paced and data-driven business environment (DeZao, 2023).?

One of the key advantages of adaptive analytics is its capability to identify new data sources that may provide valuable insights proactively. Rather than relying solely on pre-defined data sets, adaptive analytics solutions continuously scan for emerging data streams, ensuring organizations can leverage the most up-to-date information. This enhances the accuracy and relevance of analytical outcomes and allows businesses to discover previously unrecognized patterns, trends, and correlations (DeZao, 2023).?

Furthermore, adaptive analytics solutions excel in addressing alterations in data format. As data structures and formats evolve, traditional analytical approaches may struggle to accommodate such changes, leading to errors or incomplete analyses. However, AI-powered adaptive analytics can autonomously adapt to varying data formats, automatically adjusting the underlying analytical algorithms to ensure seamless data processing and interpretation, regardless of format (DeZao, 2023).?

The benefits of adaptive analytics extend beyond data adaptability. By leveraging AI algorithms, these solutions can optimize and fine-tune analytical models in real time, enhancing the precision and reliability of insights. Additionally, adaptive analytics enables organizations to rapidly identify anomalies or outliers within their data, detecting potential risks or opportunities that would have otherwise gone unnoticed (DeZao, 2023).?

There are many practical examples of how adaptive analytics can improve business performance. For instance, in the financial services industry, adaptive analytics can monitor risk and identify potential fraud (Yazici, 2020). Adaptive analytics can improve patient care (Khazaei et al., 2015). And in the retail sector, adaptive analytics can be used to personalize the shopping experience for customers (Hossain et al., 2020).?

Ultimately, implementing adaptive analytics empowers businesses to make more informed decisions promptly and effectively. By automatically adapting to changing data and business conditions, organizations can leverage the full potential of their data assets, unlocking valuable insights that drive strategic initiatives, improve operational efficiency, and gain a competitive edge in today's dynamic marketplace.?

Augmented Analytics??

Augmented analytics is a new approach to data analytics that uses artificial intelligence (AI) to enhance the interaction between humans and data. Augmented analytics solutions leverage AI to automate data cleaning and feature engineering tasks and to provide users with valuable insights and recommendations. This enables users to easily comprehend and analyze complex data, improving their decision-making capabilities (Alghamdi & Al-Baity, 2022).??

One of the key benefits of augmented analytics is that it can help users quickly and easily identify patterns and trends in data (Alghamdi & Al-Baity, 2022). This is because AI can automatically analyze large amounts of data and identify relationships that would be difficult or impossible for humans to find independently. For example, an AI-powered augmented analytics solution could identify patients at risk for developing a certain disease or customers likely to churn.?

Another benefit of augmented analytics is that it can help users to make better decisions (Alghamdi & Al-Baity, 2022). This is because AI can provide users with insights and recommendations that would not be possible to obtain without AI. For example, an AI-powered augmented analytics solution could help a doctor diagnose a patient's condition or help a business manager develop a new marketing campaign.?

A recent study provides further evidence of the benefits of augmented analytics (Ayers et al., 2023). In this study, researchers compared the performance of human physicians and AI chatbots in answering patient questions. The researchers found that the AI chatbots could provide high-quality, accurate, and empathetic responses to patient questions (Ayers et al., 2023). This suggests that AI chatbots have the potential to play a valuable role in healthcare by providing patients with access to information and support 24/7.?

Relationships Between the Fields??

The relationships between data science, adaptive analytics, and augmented analytics are intricate and interconnected. Data science is the foundational discipline for all three fields by providing the necessary tools and techniques to extract knowledge from data. Adaptive analytics and augmented analytics build upon the fundamentals of data science by incorporating automation capabilities and offering actionable insights and recommendations to users.?

AI Processes and Tactics??

To support the topics mentioned above, AI employs various processes and tactics. In data science, machine learning allows for automating tasks like data cleaning, feature engineering, and model building. Statistics assists in identifying patterns and making predictions, while data mining extracts valuable knowledge from large datasets. In adaptive analytics, self-service analytics empowers users to analyze data independently through AI automation, and predictive analytics aids in making accurate predictions. In augmented analytics, natural language processing enables systems to understand and respond to human language queries, while explainable AI provides insights into the decision-making process of AI models.?

Differences Between the Fields??

While data science, adaptive analytics, and augmented analytics share commonalities, they also possess distinct characteristics. Data science is a field of study, while adaptive and augmented analytics are application-focused fields. Data science primarily focuses on extracting knowledge from data, whereas adaptive and augmented analytics aim to enhance human-data interaction through AI. Data science often involves highly technical aspects, while adaptive and augmented analytics are designed to be more user-friendly.?

Impact on Society and Business??

The impact of AI on society and businesses is profound. In data science, AI automation expedites tasks, generates insights, and provides accurate predictions (He et al., 2021). This aids companies in making faster and more informed decisions, improving outcomes and financial performance. In adaptive analytics, AI enables self-service analytics and quicker adaptation to changing data, resulting in more agile and efficient decision-making processes (Khazaei et al., 2015). Augmented analytics powered by AI improves the user experience, making data analysis more accessible and understandable, ultimately leading to enhanced decision-making capabilities (Ayers et al., 2023).?

Conclusion??

In conclusion, AI is rapidly revolutionizing data science, adaptive analytics, and augmented analytics. By automating tasks, generating valuable insights, and making accurate predictions, AI is helping businesses make better decisions, improve outcomes, and increase financial performance. As AI continues to develop, it will likely have an even greater impact on these fields.??

For example, AI-powered data scientists may be able to automate more tasks, freeing up time to focus on more complex problems. AI-powered adaptive analytics solutions may be able to adapt to changes in data more quickly and accurately, helping businesses stay ahead of the curve. And AI-powered augmented analytics solutions may make data analysis more accessible and understandable for everyone, leading to better decision-making.?

References?

Alghamdi, N. A., & Al-Baity, H. (2022). Augmented analytics driven by AI: A digital transformation beyond business intelligence. Sensors, 22(20), 8071. https://doi.org/10.3390/s22208071?

Ayers, J. W., Poliak, A., Dredze, M., Leas, E. C., Zhu, Z., Kelley, J. B., Faix, D. J., Goodman, A. M., Longhurst, C. A., Hogarth, M., & Smith, D. M. (2023). Comparing physician and artificial intelligence chatbot responses to patient questions posted to a public social media forum. JAMA Internal Medicine. https://doi.org/10.1001/jamainternmed.2023.1838?

DeZao, T. (2023). Artificial intelligence and marketing: Driving more ethical strategies. Journal of AI, Robotics & Workplace Automation, 2(2), 131-137.?

He, C., Ding, C. H., Chen, S., & Luo, B. (2021). Intelligent machine learning system for predicting customer churn. In 2021 IEEE 33rd International Conference on Tools with Artificial Intelligence (ICTAI) (pp. 522-527). IEEE.?

Hossain, M. A., Akter, S., & Yanamandram, V. (2020). Revisiting customer analytics capability for data-driven retailing. Journal of Retailing and Consumer Services, 56, 102187.?

Khazaei, H., McGregor, C., Eklund, J. M., & El-Khatib, K. (2015). Real-time and retrospective health-analytics-as-a-service: A novel framework. JMIR medical informatics, 3(4), e36. https://doi.org/10.2196/medinform.4640

Yazici, Y. (2020). Approaches to fraud detection on credit card transactions using artificial intelligence methods. arXiv preprint arXiv:2007.14622.?

Clifford Ziarno

Security Architecture Engineering Enablement

1 年

Fantastic article Dustin S. Sachs, MBA, CISSP. The thing that always come to my mind with data is "poop in, poop out". I am super curious on how empathy will be incorporated along with bias and other gray categoricals (earlier in your article).

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Felicita J Sandoval MSc., CFE

Cybersecurity (Global GRC) | AI Security | Data Governance | Co-Founder | Consultant | Speaker | PhD Candidate - AI Research | Leadership

1 年

This was very insightful Dustin. I’m basing my research on how we can use technology (database) to provide early diagnosis of autoimmune disease. And AI will probably be the best option. Your article has been eye opening for me on what can be done.

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