When you have fair system in your DNA.How to solve it and survive.

Fairs. In the last ten years,internet&whatsapp and socials have helped a lot in the marketing. But,after that, you need to touch the "toy". So, fairs are crucial for the final user of any kind of product. After the pandemic period, not easy to cross and forget,fairs are back.

As a group, we are using the media daily, but it is formal,cool and aseptic marketing and promoting. In our sector, people like to touch the "steel",smell the concrete,and look into the eyes the vendor. Where sometimes, the vendor becomes the New Messiah..Oh my God! This asshole is giving me the solution for my project!!

So Bauma,Samoter and the last one Libya Build, gave us the chance to meet more than 1000 companies coming from 40, more or less, countries. But behind these results,you need to be prepared and train the salesmen and your partners.

Good fairs and sales come just with a high technical approach,a little bit of fantasy,

a good glass of Prosecco and last but not the least, an Italian espresso.