When you get too clever with marketing M-E-T-H-O-Ds . . . and forget the message
Dan Calabrese
President/CEO at North Star Marketing Content: Making the case for our clients' value through outstanding deployment of the written word, with special emphasis on the trucking/supply chain/logistics industry.
The best Hall and Oates song was one they haven't played on their recent tours. It's called "Method of Modern Love," and it contains a line corporate marketers should memorize: "Style is timeless, and fashion's only now."
Meaning: The way we do things changes, but the essence of what we do and why never really does. I think that's an important principle for corporate marketers to keep in mind. Technology and new data provides all kinds of new avenues for speaking with target audiences, influencers, stakeholders . . . whatever you want to call them.
But once you reach them, and however you reach them, you still have to able to communicate your value proposition in a way that resonates with them. I see too many companies who think their cleverness with technique renders it unnecessary to deliver a clear message.
Nope. If you can't get the message right, it won't matter at all what M-E-T-H-O-D you used to deliver it.
Executive Search & Recruiting for Corporate Communications, Public Relations, Investor Relations, Digital & Social Media
8 年You are always spot on with your analysis! Great post.