When yogurt is endowed with more "expectations", is functionalization the next inevitable trend?

In the current yogurt market, the competition among brands has become very fierce. In order to gain more attention in the competition and maintain a competitive advantage, brands are constantly looking for new breakthroughs. The rapid development of functional foods may provide them with ideas to start giving more functionality to yogurt.

Yogurt itself has certain health and functional attributes, and many people use yogurt as a "standard" for breakfast and after meals. Driven by the trend of food functionalization, yogurt has also been endowed with more functional expectations, and dairy companies are also looking for new functional attributes, so as to capture consumers who pursue health.

On the one hand, while maintaining the advantages of basic yogurt, functional yogurt adds new selling points to yogurt, such as balancing blood sugar, beautifying the skin, and enhancing immunity. On the other hand, functional yogurt is more in line with the current consumer demand and caters to the current general trend of functional food development, and the brand is also following the trend.

How to achieve better functionality?

Although functional yogurt provides an innovative development direction for the brand, it still faces some challenges in the process of promoting functionalization. This may also be a common difficulty in the development of functional foods.

The more obvious one is the "function" issue, including function development, function effectiveness, etc., which may require strong scientific research capabilities to support it. In addition, many functional yogurts are products based on consumer demand, and they are also inseparable from the insight into health pain points.

In the face of these problems, the development of functional yogurt in Japan may bring some inspiration. First of all, enterprises focus on the research and development of strains, many of which have a solid research foundation, and their safety and functionality are naturally beyond doubt. Secondly, pay special attention to the health problems of the people, and conduct research and development and production in a targeted manner, which also facilitates consumers' choices.

In China's functional yogurt market, "Sanyuan's Yitangping yogurt" may be a good example. It aims at the blood sugar management needs of diabetic groups, fills the gap in the "double low G" market, and opens the "low G" market. "New track.

In general, when a brand chooses to launch functional yogurt, on the one hand, it needs to have strength in quality management, technology research and development, and on the other hand, it needs to find a more subdivided functional category. Only by creating a reliable, professional, High-quality products can better gain the trust of consumers.