When West End's Charlie and The Chocolate Factory transformed the South Bank... ??
Shine Creative Solutions Ltd
Finding creative solutions to make your campaigns sparkle.
Ever wondered what London's Southbank would look like, if transformed into a land of giant confectionary? ?????
This Is Exactly What We Wondered...
Working with the Charlie and The Chocolate Factory musical in 2016 was an incredible opportunity for us to bring some of that instantly recognisable Roald Dahl magic to life for Londoners...our creative-thinking is all about exploring and pushing boundaries, and we really had some fun with this one.
In "astonishingly delicious scenes" the acclaimed West End Musical partnered with The London Eye to introduce 'The View of Pure Imagination' to London's South Bank - a fun, immersive, family Easter experience.
The Power of Partnerships
Bringing complementary brands together to create memorable experiences for audiences and customers is an absolutely brilliant part of our role as a creative agency, and in this case, it was a delicious duo that offered many creative and interactive opportunities.
Tailoring Experiences Is An Important Element Of Our Work
Landing ‘something for everyone’ was significant in the initial brief, because when it comes to Dahl, we know his magic comes to life through books, in-film and brilliantly on-stage - for both kids AND adults alike!
With this in mind, not only did we facilitate creative confectionary experiences in themed rooms of The London Eye for families, we also launched a Hotel Chocolat Chocolate Tasting Experience - offering Prosecco and Chocolate pairing with breathtaking views - for grown ups!
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These interactive campaign elements were further supported by Golden Ticket prizes, a VIP backstage tour prize, and a private capsule party on the London Eye with an overnight hotel stay. Overall, the results showed a 37% increase in show ticket sales vs the previous Easter period - a great result, alongside the PR'able moments and extensive press coverage.
Looking around and being reminded of Roald Dahl today is a fab opportunity for us to look back at this exciting project, and to wish you a Happy #DahlDay ?
For more:
https://www.shinecreativesolutions.co.uk/our-work/charlie-and-the-chocolate-factory-x-the-london-eye-immersive-southbank-experience
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