When We're Beyond Uncertainty: Being Resilient in a BANI World
Susan Bernstein, MBA PhD
Supporting savvy leaders to turn disruption into opportunity | Resilience Capacity Building, Re-Org Recovery, Strategic Advisory, Leadership & Team Coaching, New Leader Effectiveness | Ex-Accenture & Intel
We used to use the acronym VUCA to talk about our unpredictable world as Volatile, Uncertain, Complex, and Ambiguous.
But with the intensity of our world, we've moved beyond VUCA.
Today’s business environment isn’t just fast-moving—it’s BANI: Brittle, Anxious, Nonlinear, and Incomprehensible. We're all learning to navigate constant disruption, high-pressure decision-making, and shifting team dynamics. Toss out any old playbooks recommeding rigid strategies -- those no longer work.
At Powerful Under Pressure , we've been sharing with our cilents that what separates effective leaders from overwhelmed ones is Dynamic Resilience—the ability to stay adaptable, regulate stress, and move with clarity under pressure.
As a leader, you and your team need to cultivate Dynamic Resilience to the BANI situations you encounter. Here are some suggestions for doing that.
Emotional Flexibility: Decrease the Pressure in High-Stakes Moments
Imagine this: You’re leading a product launch for your company. A critical integration with a major client fails the night before the big reveal. The press, employees, and customers are waiting. What do you do?
?? Takeaway: The ability to regulate your stress in real-time is a leadership superpower.
Mental Agility: Pivot in a Crisis Without Losing Momentum
Imagine you're at a consulting firm that just lost a major client—40% of their revenue—overnight. Sure, your initial reaction might be panic.
We helped this firm to pivot by honing their mental agility:
Within six months, we helped them see their revenue rebound, putting the company in a stronger position than before.
?? Takeaway: When things don’t go as planned, resilient leaders don’t double down on a failing approach—they pivot quickly and strategically.
Energy Regulation: Manage Energy to Make Fast, Smart Decisions Under Pressure
Speed matters in a BANI world. The key is balancing fast execution with deliberate mental agility, combined with energy regulation -- having the energy to respond rapidly.
Consider a cybersecurity team responding to a live data breach. Every second matters. Instead of getting stuck in analysis paralysis, their leader follows a three-step decision model:
By using a combination of energy regulation and mental agility, they neutralize threats faster than competitors who get bogged down in bureaucracy.
?? Takeaway: Resilient leaders make decisions fast—but not recklessly. They act, learn, and adjust in real time.
How to Strengthen Your Dynamic Resilience
1. Train Your Nervous System.
2. Reframe Challenges as Experiments.
3. Build a Decision Playbook.
Final Thought
The BANI world isn’t slowing down—but your ability to navigate it can improve. Leaders who master Self-Regulation, Flexibility, and Velocity won’t just survive uncertainty—they’ll turn it into their competitive advantage.
Where can you apply Dynamic Resilience in your leadership this week?
Driving Organizational Resilience through Excellence | Supply Chain | Continuous Improvement | Lean Six Sigma | Industry 5.0 | Speaker & Consultant
2 周I just heard BANI today during the recording of my own podcast when my guests introduced the concept. Thank you for your article, it contributes to improving my understanding of what this means and how to tackle it.
Leadership Coach (PCC) and trusted partner helping you become the leader you desire to be, create the life you desire to live, and pursue the work that feels meaningful to you.
2 周This was really good, Susan!
Founder, Female Wave of Change Canada ?? Facilitator, #1 Best selling Author ?? Leadership & Transition Coach & Consultant, Speaker ?? Seasoned Podcast Guest, "Feminine Leaders CATALYZING change."
2 周Interesting article with tried and true strategies. Thanks for sharing Susan Bernstein, MBA PhD
AI-Accelerated GTM & Marketing-as-a-Service for Engineering-Led Startups & Mid-Market Scaleups | $1B+ Revenue Impact | 3x Global CMO/VP | Ex-Visa, Microsoft, PayPal | OG Marketer | Sensemaker | #gotimmarket
2 周Powerful new paradigm and way to interpret today, Susan Bernstein, MBA PhD!