When We're Beyond Uncertainty: Being Resilient in a BANI World

When We're Beyond Uncertainty: Being Resilient in a BANI World

We used to use the acronym VUCA to talk about our unpredictable world as Volatile, Uncertain, Complex, and Ambiguous.

But with the intensity of our world, we've moved beyond VUCA.

Today’s business environment isn’t just fast-moving—it’s BANI: Brittle, Anxious, Nonlinear, and Incomprehensible. We're all learning to navigate constant disruption, high-pressure decision-making, and shifting team dynamics. Toss out any old playbooks recommeding rigid strategies -- those no longer work.

At Powerful Under Pressure , we've been sharing with our cilents that what separates effective leaders from overwhelmed ones is Dynamic Resilience—the ability to stay adaptable, regulate stress, and move with clarity under pressure.

As a leader, you and your team need to cultivate Dynamic Resilience to the BANI situations you encounter. Here are some suggestions for doing that.

Emotional Flexibility: Decrease the Pressure in High-Stakes Moments

Imagine this: You’re leading a product launch for your company. A critical integration with a major client fails the night before the big reveal. The press, employees, and customers are waiting. What do you do?

  • Pause before reacting. Take 90 seconds to intentionally shift your breathing. Studies show that slowing your breath reduces cortisol levels and restores clarity in decision-making.
  • Anchor yourself in what’s controllable. Instead of spiraling into worst-case scenarios, ask, What can be fixed in the next two hours? Especially when you first regulate your energy and physiology, you can shift your brain from panic to problem-solving.
  • Communicate with steadiness. Instead of fueling anxiety in your team, show them the way through: “We’re adjusting the plan. Here’s what we’re tackling first.” Calm leadership is contagious.

?? Takeaway: The ability to regulate your stress in real-time is a leadership superpower.

Mental Agility: Pivot in a Crisis Without Losing Momentum

Imagine you're at a consulting firm that just lost a major client—40% of their revenue—overnight. Sure, your initial reaction might be panic.

We helped this firm to pivot by honing their mental agility:

  • Instead of cutting jobs immediately, we helped them to see the opportunity in reallocating talent to high-demand service areas.
  • We strategized with them small experiments with new offerings, launching rapid-response strategy sprints to attract smaller clients.
  • They shifted their messaging, turning the loss into a story of reinvention, which helped secure new partnerships.

Within six months, we helped them see their revenue rebound, putting the company in a stronger position than before.

?? Takeaway: When things don’t go as planned, resilient leaders don’t double down on a failing approach—they pivot quickly and strategically.

Energy Regulation: Manage Energy to Make Fast, Smart Decisions Under Pressure

Speed matters in a BANI world. The key is balancing fast execution with deliberate mental agility, combined with energy regulation -- having the energy to respond rapidly.

Consider a cybersecurity team responding to a live data breach. Every second matters. Instead of getting stuck in analysis paralysis, their leader follows a three-step decision model:

  1. Rapidly relax away some tension: Reducing tension in the body literally expands possibilities in the mind, so you avoid contracting and limiting your thoughts.
  2. Assess quickly: What’s the immediate risk? (Contain the breach.)
  3. Prioritize actions: What buys us time and reduces damage? (Lockdown access points.)
  4. Iterate rapidly: What do we need to adjust as we learn more? (Refine security protocols in real-time.)

By using a combination of energy regulation and mental agility, they neutralize threats faster than competitors who get bogged down in bureaucracy.

?? Takeaway: Resilient leaders make decisions fast—but not recklessly. They act, learn, and adjust in real time.


How to Strengthen Your Dynamic Resilience

1. Train Your Nervous System.

  • Start meetings with a 60-second reset: As a team, take a minute to do three rounds of breathing, inhaling to a count of 4 and exhaling to a count of 6. This helps relax the nervous system so you can shift from reactive to responsive, flexible thinking.
  • Before tough conversations, practice box breathing (inhale 4 seconds, hold 4, exhale 4, hold 4).

2. Reframe Challenges as Experiments.

  • Instead of fearing failure, ask: “What’s the smallest experiment we can run right now?” This keeps momentum going even when uncertainty is high.

3. Build a Decision Playbook.

  • Create a “pressure protocol” for high-stakes moments: Who makes decisions? What’s the first action? What gets communicated? Having a framework speeds up clarity.


Final Thought

The BANI world isn’t slowing down—but your ability to navigate it can improve. Leaders who master Self-Regulation, Flexibility, and Velocity won’t just survive uncertainty—they’ll turn it into their competitive advantage.

Where can you apply Dynamic Resilience in your leadership this week?

Veronica Marquez, MSc, CSSBB

Driving Organizational Resilience through Excellence | Supply Chain | Continuous Improvement | Lean Six Sigma | Industry 5.0 | Speaker & Consultant

2 周

I just heard BANI today during the recording of my own podcast when my guests introduced the concept. Thank you for your article, it contributes to improving my understanding of what this means and how to tackle it.

Jessica Skupien

Leadership Coach (PCC) and trusted partner helping you become the leader you desire to be, create the life you desire to live, and pursue the work that feels meaningful to you.

2 周

This was really good, Susan!

Pamela Thompson, BN, MSc.

Founder, Female Wave of Change Canada ?? Facilitator, #1 Best selling Author ?? Leadership & Transition Coach & Consultant, Speaker ?? Seasoned Podcast Guest, "Feminine Leaders CATALYZING change."

2 周

Interesting article with tried and true strategies. Thanks for sharing Susan Bernstein, MBA PhD

Tim Hillison

AI-Accelerated GTM & Marketing-as-a-Service for Engineering-Led Startups & Mid-Market Scaleups | $1B+ Revenue Impact | 3x Global CMO/VP | Ex-Visa, Microsoft, PayPal | OG Marketer | Sensemaker | #gotimmarket

2 周

Powerful new paradigm and way to interpret today, Susan Bernstein, MBA PhD!

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