When Thinking About Marketing, Many Companies Focus Their Attention Outward.

This makes a lot of sense, as consumer needs are the heart and soul of a business. When thinking about branding, they should always be in your focus.

However, many people fail to realize that companies build brands from the inside out. Just because something happens behind the curtain, doesn’t mean it can’t influence the picture you send to the world. In fact, the very opposite is true.

Before you expect customers to understand your brand voice, you must make sure that everyone within the company does. If you fail to do this, you might expect quite some conflicts.

The most common conflicts involve the marketing and sales teams. Salesmen fail to understand the tone that the marketing team set, which can send mixed messages to customers. As there’s already a lot of customer confusion in today’s world, this is the last thing you want to do.

It is also why it is crucial to create internal brand guidelines. Once you form the general voice, make sure everyone understands it fully. Every employee should have access to all the relevant information so that they know how to send the right message.

Download our report to learn more about how this works.