When Someone Says "tell me more"
Occasionally the DEAN of design journalism calls you up and says "tell me more."
A very frank and unbridled conversation twixt Bill Gardner and Steven Heller about the FUTURE and those things not yet fathomed. Why Trends are good and Trendy is bad. And why it's better to stand at the front of a parade than in front of a federal judge for the distribution of salacious materials. PRINT Magazine says this is a pithy 12 minute read, so grab a drink and hear me out.
https://www.printmag.com/daily-heller/the-daily-heller-what-loopers-rooters-whiplash-and-macaroni-have-in-common/
Persuasive brand strategy and identity design
2 年Always a load of insights from Bill or a cleaner framing of something I’ve had rattling around. Love the regular trends, though I try to design for posterity, client/task/budget permitting! But it’s funny that I primarily use the trends to know what to avoid, and LogoLounge to see if anyone’s got to a concept before me. It remains my left shoulder devil and my right shoulder angel. And as an added bonus, I lost to my daughter last night at a rented cottage where we found this game: