When Smart work transcends hard work, success becomes a piece of cake.
Satheesh S
Full-Stack Marketer | 9+ Years’ Experience | Proven ROI & Lead Generation for 25+ Brands in Real Estate, Fintech, and More
Digital marketing has hit the roof and no one can deny the importance of it when it comes to propelling your business. Having said that digital marketing is not only about social media and there is much more to it.
To catapult your business, you will need a cognizant brand recognition to attract potential clients and much more. Today, it is not only about creativity but about the blend of creativity with technology. And this can be done adeptly by digital marketing through various elements such as SEO, email marketing, video campaigns.
The first thing that grabs our attention is Novelty! Human brain always tends to incline towards new, unknown and attractive things. Thus, it is essential to sustain the curiosity of our customers by getting creative and experimental.
When it comes to digital marketing it is achieved through humorous videos and trolls. It has worked best with millennials and newbies as they love to do things quickly and which are deep-rooted. These types of campaigns are best suited for educational institutions and e-commerce business as they evolve along with customers.
When it comes to real estate business, e-commerce, healthcare and IT industries, they are various other ways through which customer’s curiosity can be sustained. These sectors include a lot of understanding because they are not child’s play.
Hence, they should be provided with diplomatic and informative content which doesn’t mislead the customers rather should provide trust and authenticity. Web content and brand management play a vital role along with SEO. Having said that, to leverage them better and to attract the right customers, numerous innovative and trending touches such as trolls, memes, graphics designing such that it induces emotion and sensitivity. By Packing some emotion in your visuals and copy, and people will pay more attention to your stuff. Also, you can depict success stories and personal experiences such that customers will be able to connect with your services better.
Digital marketing is such an ocean of miracles and it is the quickest and the most efficient way to connect with customers and show them what you are really capable of!
President at P3 Cost Analysts
6 年Indeed Satheesh, as we keep advancing in business, I think we will be seeing more of digital marketing being discussed.