When Should I Get Marketing Help for My Small Business?
The Answer is: Yesterday
When it comes to marketing your small business, the ideal time to start is not tomorrow, next week, or next year. The best time to get marketing help is yesterday. The reality is that effective marketing should be in place from the very first day you launch your business. Here’s why.
Starting Out: The DIY Phase
In the early days of your startup, you will likely find yourself wearing many hats. You might be handling product development, customer service, sales, and, yes, marketing. At this stage, your primary focus might be on sales. You’re out there knocking on doors, leveraging your personal network, and driving organic growth through your sheer determination and hustle.
The Transition to Marketing
As your business begins to grow and you start seeing some revenue, it becomes crucial to look into marketing options. This doesn’t necessarily mean breaking the bank. It's about allocating a budget that you can afford, even if it’s modest. Start saving for marketing from the moment your business starts generating income so you can gradually build a budget without feeling overwhelmed.
The Value of Marketing Coaching
One of the most effective ways to start your marketing journey is through marketing coaching. Marketing coaching provides you with the strategic direction, expertise, and advisory support you need while allowing you to handle much of the execution yourself. This approach is cost-effective because, in the early stages, you likely have more time than money.
With marketing coaching, you avoid common pitfalls and mistakes that many new business owners make when they try to navigate the marketing landscape on their own. A coach helps you focus your efforts, identify your target audience, and craft messages that resonate.
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DIY Marketing Tasks
Even with limited funds, there are several marketing activities you can handle yourself:
Strategic Marketing Guidance
Marketing coaching can help you understand how to think strategically. It’s easy to get caught up in the excitement of your new business and post random content. A coach will guide you in aligning your content with your business goals, ensuring your marketing efforts are purposeful and effective.
The Role of Marketing in Business Growth
Think of marketing as the fuel for your business. Just like a vehicle needs gas to keep moving, your business needs marketing to grow. Being smart about your budget doesn’t mean you need to spend a lot, but it does mean you need to invest in marketing consistently.
Final Thoughts
As you embark on your entrepreneurial journey, remember that marketing is not a one-time activity. It’s an ongoing investment that will help your business grow and thrive. By starting early and seeking strategic support through marketing coaching, you can set your business up for long-term success.
Keep your marketing fresh, stay strategic, and watch your business grow.
Wondering how marketing coaching can help you organize your ideas and choose the most effective tactics? Contact our marketing agency in Vancouver to get started!
Principal, Creative Director at Jennis Design Co.
7 个月Great thoughts, Helen!
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7 个月Prioritize low-cost, high-impact tactics like email marketing and social media engagement.
Profit Hunter helping service-based business owners refine their Market Dominating Position & Bold Promise, transforming them to the ONLY OPTION. Increase revenue & close rates with lasting market impact.
7 个月Smart and strategic marketing decisions can go a long way for small businesses. ????
Remote Social Media Marketer specializes in creating organic social media content, growing social media audiences, keyword researching, and brand awareness.
7 个月Starting a small business needs a clear plan, especially involving marketing. When it comes to marketing, an effective marketing strategy documented somewhere is essential to refer back to the journey of developing a small business. An organic approach through social media is a great way to start. It can build your online presence with all the resources like a marketing coach necessary. Thank you for sharing the valuable information from the article!