WHEN THE SHOE (PLAKKIE) FITS, LIVE OUT THE BRAND: SEASALTERXPLAKKIE
Groote Post Vineyards
We are a historic 18th century farm on the West Coast where winemaking traditions have been revived by the Pentz family.
Seasalter?is as comfortable on award-winning wine lists as on the beach, especially with the launch of the brand-new SeasalterXPlakkie collaboration.
"Seasalter is a brand that lends itself to exciting opportunities," says Peter Pentz. "And what can be more exciting than collaborating with the truly South African brand?Plakkie?– from the producers of Veldskoen which South Africans love."
Plakkie is a world-class, locally made flip-flop with a cheeky South African personality. "Plakkie was conceptualised around the same time as Veldskoen was launched in 2016," says Creative Director Anna Greenfield. "We celebrate 'South African-ness' through humour, kindness, optimism, and the pursuit of fresh ideas that bring new energy and opportunity to our country.
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"We only collaborate with other businesses that we feel share our values. Seasalter is a fresh young brand from one of our old wine farms steeped in heritage. In the Seasalter brand, we see a reflection of what we wish to achieve with Plakkie. We are stronger when we do things together. We are proud and excited to have collaborated with Seasalter on this cool new style," Greenfield says.
"You literally live out the brand – sea, sand, summer, fun – when wearing the Seasalter X Plakkie, "Peter says. "t is such a cool piece of merchandise, available on our website and at our cellar door at the great bargain of R250 a pair. It is made to enjoy life and, obviously, to drink Seasalter in – such a lovely initiative brought to life by these two brands that collaborated."
Seasalter is a wine that is made with a lot of caution and thought behind it. Seasalter is also a game-changer that continues to challenge the norm – from silver to gold, double gold, 93 Tim Atkin and 4.5 Platter points, a trophy, two top 10’s... and now an X Plakkie. Not to be taken with a grain of salt!