When to Say NO to a Customer. The Value of Walking Away.
Rochelle ?? Love ?? Elder
Start-up Branding & Marketing. We Help Brand New Businesses.
There is a right time to say no to a customer.
It's ok to walk away from signing a deal.
Learning to hold your value is important. You're in business to make money. The service or product you sell is valuable.
Here, I will give you some tips on how to maintain your prices. Don't be so eager for a sale that you're willing to practically give it away.
No one appreciates something that's free, or underpriced. If you want your services or product respected or held in high regard, it starts with the value you give it.
When I worked as a "meat man," selling steaks door-to-door (yes that's a thing), some sales staff would let the product go for $10, about 10%, over our cost. They got a lot of sales.
It's just one customer, right? No, it's now the entire neighborhood thinking that should be the price. It killed sales profits for everyone. (Though they made a lot of sales, they didn't make much money)
More importantly, it killed the image of the value of our product to those people.
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If what you sell is valuable, and I hope it is, work harder on building its value first.
Before you knock on a door or talk to a client be sure you have a set value in place; an absolute minimum you're willing to settle on.
If that isn't good enough for your client, then your product isn't a good fit. You'll both be happier looking elsewhere.
Happy selling!
Rochelle Love Elder, the author is a direct sales specialist and owner of Home Settings LLC, Eugene, OR Pre-Sale Prep Service. Reach out of help with your sales or ssles team or if you're looking to sell a home.