When Is It The Right Time To Make Updates To Your Website
When Is It The Right Time To Make Updates To Your Website
Business owners usually take a sigh of relief as soon as they get their website designed. But they believe that it is just a one-time thing. Get your website built and then let it be but it is not true. Every day in the world of technology something is being new being done. And your website needs to be updated accordingly. So, it can get function properly at all times on all the platforms. Once the website is developed, it is wrong to assume that you can rely on it forever.
However, it is one of the biggest mistakes. Getting a website designed is similar to getting a house designed. No matter how much-experienced an architect you hire or how lavishly you spend on its furnishing, you will have to renovation on one thing or another after some time. Or else, the house does not remain as practical as it should be as time passes by.
Similarly, you need to keep refreshing your website from time to time. Just getting it developed is not enough. If you do not do so, the effectiveness of your website will eventually decline.?
Now, you must be wondering, when exactly should one get the website redesigned? Here are some major indicators.?
Your Website Has A High Bounce Rate
Bounce rate refers to the percentage of visitors that only visit a single page of your website in one session. The average bounce rate is 40% to 55%. A visitor to a website typically visits only one page in one session out of 100.?
If this percentage is high, it indicates that the time has finally for you to redesign your website. The reason is that a high bounce rate signifies a poor user experience. You are more likely to lose users if they have difficulty navigating your website.?
It Takes More Than A Couple Of Seconds To Load
If your website takes more than 3 seconds to load, users will leave without waiting for it to load. That is a common practice. People are impatient and do not wait for long.?
You can check the website's loading speed is more than 3 seconds from various websites.
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The Website's Content Is Not Regularly Updated
Would you like to visit a website that has outdated content, or would you prefer a website that has new and relevant interference? The answer is pretty obvious. Fresh content excites users and motivates them to visit the website again. Updating the website with fresh content helps in increasing traffic to the website.?
Technical Troubleshooting
Ideally, once your website has been designed, you should divert your time and energy toward marketing and sales. The website has to work like an ATM for your business bringing users and sales 24/7.?
If the website has been poorly designed, you might find yourself engaged in solving technical issues. Not a positive indication for your website. It tells us that you need a better management system for your website.?
The Website Does Not Reflect Your Brand Image
A website is supposed to be a reflection of an institution's brand image. It is supposed to mirror your brand vision, goals, and aspirations. It is important to make your users remember your business. These things have a lasting impact on the users' subconscious mind.?
Make sure all the elements of your website are aligned with your brand if you want to create a good impression. The logo, font color, font size, font style, color scheme, as well as a theme, should be well-coordinated with your brand image.
Final Thoughts
A few changes here and there will play a vital role in keeping the spirit of your website alive.?
If you have been witnessing any of the above indicators, then you need to reconsider redesigning your website.?
Get in touch with web experts to discuss your website's issues and the goals of your business.