When to redesign your website

Here's what we're talking about today - changes, improvements, and updates to websites and everything that matters to them!

Technology is advancing very fast. Trends in website design are changing rapidly, and the overall experience of information on the Internet is improving. That leads to the fact that a website, your personal hub on the Internet, must keep pace with modern trends.

What does this mean for you??You may have the best designer who makes your website perfect for your business and brand. But, there comes a time when you need to refresh it.?Today we write about situations in which your website needs a redesign. What are some small or big mistakes that need to be avoided? And, what are the secrets of designers who know if your website has a problem or needs some improvement? We will swiftly cut it all into pieces and serve these problems to you, piece by piece.

Problems and mistakes

Your website may have a bigger or smaller problem from the beginning. Maybe you didn't even know it until you saw the live version, from the User's point of view. That is not a big deal, anyway. Mistakes happen even though we try to have as little of them as possible.

That is why the redesign is like polishing work that needs to correct those errors that sneaked up.

Unresponsive website

...is when the website starts to fall apart…

Yes. We know you did everything right, on the screen your pages shine bright. Then you visit your website through the phone, and all you see are glitches in your valuable information. Eh... This can happen on other devices as well, with different screen sizes. The website does not look as it should, everything is distorted, the reader cannot cope, and information is lost. In the end, customers are lost too.

Why? Because we all are some serious phone users. Website traffic from mobile devices is immense, and if a customer cannot visit your website from the phone, you can lose a large number of them. That is why the responsiveness of the website is first thing in the morning! It just has to work!

Not SEO friendly

It happens that the architecture of the website is just bad and that its elements, therefore, have no effect. That means that whatever is on your pages means nothing to the search engines through which people search.?

Google, for example, considers how the website is optimized. It actually helps customers find you by extracting information from the website about you, your brand, and your products. So, it kind of focuses on your website. Therefore, SEO (search engine optimization) should be well studied, and the website should be optimized so that its content makes sense to search engines.

Poor content strategy

Content can be bad in several ways:

• It is irrelevant to your brand
• It is too long or too short
• It is poorly organized

Generally, this kind of content does not mean much to the client. It does not inform him, it does not attract attention, it does not guide him through the experience of the website. It is very easy to notice such flaws in the content. For example, if you put yourself in the role of a client, you can see what the content of your website provides and what does not. And you should work on it. All the time.

Slow performance

There is nothing worse than a slow website!

That is one trap that is easy to fall into. Because, it happens when you want your website to be ultra interactive, full of clickable stuff, rich in CTA elements, etc. Of course, it's wonderful to have content that keeps the user's attention and interacts with him all the way through. But with content like this, some web pages become terribly slow.

Keep this in mind, because website speed is a priority when searching. And the Internet is practically synonymous with speed and efficiency. Users quickly give up pages that take years to load, so the bouncing rate becomes huge. The bottom line is that you should give up content that slows down your website because it is more of a minus than a plus for you.

Lack of originality

This is about style and a good portion of content. As we have already said about content creation strategy, it must be done carefully.

So, the copy of the website should be long enough and clear enough to give all the relevant information to the User. The main message can be carried by media elements supported by copy, or vice versa. The content must not confuse or tire the User, and there should not be many details to follow. Because of this, a whole team of designers, developers, and writers work on the content of the website. But, what is very important is that that content needs to represent YOU authentically.

If the atmosphere of the website does not reflect your brand, ethics, and work dynamics at all times, the website is not good. The brand is the essence of your work, and if it is not displayed properly, everything on your website will be uninteresting and unconvincing to customers. After all, you need to present who you are, and that must be clear and undeniable. If your website does not have your vibe and your voice, redesign it immediately!

Lack of credibility

People love to see the results of someone's work!?What draws customers to work with your company is the confirmation that you have done a good job in the past. Simple as that. So let your work speak for you and gather all the evidence of your development. If your website does not have testimonials, trust badges, policies, or reviews, you should insert them as soon as possible. That is your signature and recommendation to every client, so one must find it on your website pages.

In addition to repairing, correcting, and renewing, improvement is essential. Sometimes your website has everything, but it can be better anyway! So, pay attention to website security, new building tools like Webflow (it's easier to maintain), and adding new content that is fresh and informative.