When is The Perfect Time to Start Book Promotion?
Melanie Herschorn
Your Attorney Friends with a Book are Killing it. Why Shouldn't You? | Write, Publish & Promote Your Reputation-Building Book for Influence and Profitability | Keynote Speaker
People often ask me, how soon is too soon to start promoting a book?
My answer is, there really isn’t a “too soon.” Even a Google drive file with a few incomplete chapters is enough to begin marketing your book. Just remember to mention that it's forthcoming and not yet available.
The truth is, book promotion can start long before the physical copy is in your hands. When you mention the book you’re working on in your social media posts, emails, podcasts interviews and more – even when the book is still in the writing phase – it can have some wonderful effects:
You'll instantly have more credibility when you announce your intention to publish because people will start to see you as an authority in your space. You'll also begin to think of your community as holding you accountable to finish the book.
To me, that's a win-win.
When I began working with my client Michael, we had no idea when his book was going to be published. He was operating under the impression that it could be summertime, but then again, who knew? Suffice it to say that we had time to build up excitement without a finished book in his hands.
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His primary social media platform is LinkedIn, so we crafted a LinkedIn strategy to help him get his name and ideas out there, and to let people know that a book was in the works which would offer even more credibility to his message.
Michael began to grow his community and people started getting really excited about the forthcoming book. When his publisher announced a July 5th publish date, we were ready. He didn’t have to scramble to grow an audience or get them interested in buying his book because he’d been doing it all along!
If you’re wondering how to start marketing a book that doesn’t quite exist yet, here are three steps you can start taking today:
When you write a social media post that mentions a topic you’re writing about, tell your audience that you’ve got even more on this subject in your new book. Ask your followers or email subscribers for feedback on your book title or book cover. They’ll get super excited to help you decide.
Once you’ve chosen the title and/or the cover art, start sharing it and letting your audience know that they’ll be able to be the first to know when it’s available, if they sign up for your email list!
Ready to start promoting? I’d love to help.
Executive Administrative Assistant
4 个月Melanie Herschorn This is a fantastic approach to book promotion! Starting early builds anticipation and establishes you as an authority. I love the idea of involving your audience in the process by seeking feedback on the title and cover. It's a great way to create engagement and build excitement.
?? The Big Idea Coach for Female Change-Makers, Thought Leaders, and Purpose-Driven Business Owners ??
4 个月Wow, this is great advice, Melanie Herschorn! Building anticipation early and engaging with your community throughout the process makes sense. Thanks for sharing these insights!
I can see the value in early book promotion. Great point Melanie Herschorn!
Kicking founders out of their ops and doubling their profit | COO + Project Manager for powerful performance engines | Author of Eureka Results | MBA
4 个月Melanie Herschorn I definitely experienced this! The publishing group I was part of encouraged us to share about our process online long before the book published, and I'm grateful to them for that. People cheered me on throughout the process, and then when it came out, they were already primed and ready to support me in the launch.
Leadership and Business Transformation I Holistic Facilitator of Personal & Professional Self-Discovery and Transformation I Change Leadership with Impact
4 个月The strategy for announcing the intention to write a book, Melanie Herschorn, and yes, that does leave the perception that the author holds knowledge as a thought leader.