When will LinkedIn release Purchase Navigator Plus?

You don't need to spend a lot of time reading business people's LinkedIn profile before it is obvious that most profiles are designed as a resume for a new job. This is not a problem for most people, except if you work in sales. Even if you don't work in sales, your boss will probably tell you that you work in sales.

Should your customers decide to check your profile prior to considering to buy from you, they might be surprised that you are considering leaving the fabulous company you are trying to sell to them.

It will be even worse if they decide to read your summary where you brag about what a wonderful sales person you are. Customers don't want to be served by aggressive hunters, that meet or exceed quotas by being expert negotiators.

Let be honest, you would not buy from somebody with your own profile.

You need to design your LinkedIn profile for your customers eyes

LinkedIn is already helping sales people identify their target through Sales Navigator, so it would not be a great surprise if they decided to help the purchasers protect themselves against bad salespeople.

Purchasing Navigator Plus

By simply analysing your summary, LinkedIn would be able to draw a lot of conclusions about what kind of sales person you are and present this to the purchasing community. Most lines in your resume will sound pretty awful to a customer.

LinkedIn should also be able to tell purchasers how many customers you have and if you are selling to their competitors. LinkedIn will also know if you are a sales person investing in a broad network within the customer's organisation or only hunting orders at the purchaser's desk.

Buy from me!

As a sales person, you should use your profile as a storefront for customers. You should signal that you are a consultant that work hard to provide value for your customers. It should be obvious that your allegiance is higher to the customers than the organisation you work for.

This will also improve your chances of getting a new job. Sales managers should only hire salespeople that signal value.

Sales managers are not looking for people to serve them, they are looking for people to serve the customers

?Engagement Group is helping semiconductor and other hi-tech companies grow organically through social networks. We create new revenue from new customers.

• We make your organisation ready for the social network tsunami. You need to understand the social principles to survive and surf the wave.
• We transform your sales people from sellers to buying consultants attracting new customers and new orders.
• We transform your advertising to content valued by the customer, at a fraction of the advertising cost.
• Social Selling is so good it is irresponsible not to use it.

Visit Engagement Group for more information or contact Claus Aasholm