When Life Imitates Art ??

Willy Wonka is as much about OOH as it is about candy. Okay, maybe it's more about candy, but OOH is a core part of The Golden Ticket content. It's how Wonka announces the contest to the town, plastering posters over every square inch of town, so it's only appropriate that the new Wonka movie uses its own tactic to spread the word.

Wonka is a 2023 musical fantasy film directed by Paul King, who co-wrote the screenplay with Simon Farnaby, based on a story by King. It tells the origin story of Willy Wonka, a character in the 1964 novel Charlie and the Chocolate Factory by Roald Dahl, featuring his early days as a chocolatier.

In celebration of the new Wonka movie and the perfect union, enjoy some of this great campaign by Warner Bros. Entertainment and powered by awesome partners like Alchemy Media , TransLink , OMD Canada , Experiential Supply Co. , BOLDSITE Media and Lamar Transit Advertising ??