When less is more!
I am a thinking addict. Addicted to thinking through solutions, considering concepts and playing with ideas. The risk with thinking of, stretching and expanding concepts is that you can end up with a desk full of complexity and nothing commercial to show for it.
The real cleverness comes from being able to make your cleverness relevant. From being able to boil down your glorious big pot of ideas into a simple and elegant solution.
So many experts? get captivated by there cleverness, addicted to being complicated over enjoying the simple pleasure of an easily absorbent solution.?
“Simple is clever. Complicated just means that you haven’t?been clever enough to reduce ‘it’ to its essence”.?Phil Dourado.
Stretching your thinking and abstracting things out into a bigger and wider concept can often make your ideas harder to buy. We can add complexity and complicate our ideas to the point that it is not easily understood by others.?
The cleverness is in the contracting after the expansion. Knowing how to make your big idea simpler, more powerful and more potent. Smartening things down is a wonderful process to put your thinking through.
Being ruthless with literary compression is a wonderful place to start.
For example: Take a statement like ‘The quality of peoples energy directly impacts on the quality of their life and the impact on everything around them”. Circle the key words in the statement. Quality, energy, impact, everything are the four words that stand out to me.
Play with these words to create a mantra: try several options.
- Everything that has an impact starts with energy?
- The quality of energy creates impact?
- Energy and impact are everything?
Or simply “Energy is Everything”.
Creating a ‘mantra’ makes your statement memorable.?In the old days it was ‘tweetable’!? It’s tight.
Expansive ideas are clever - contracted and simplified is a lot easier to sign up for or to buy!
Primary Care Relationship Director at WellSouth Primary Health Network
1 天前"I didn't have time to write a short story so I wrote a long one". Another great quote.
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3 天前Two thoughts come to me as I read this, I started my career as a corporate tax consultant and in my first week I remember a partner telling me the hardest job was simplifying something whilst keeping it technically correct and the second is the quote by Blaise Pascal in 1600’s who said in a letter “I have made this longer than usual because I have not had time to make it shorter.” As someone with a larger than usual daily allotment of words I often think of this!