When less is more

As the weeks go on, I find myself falling in love with the simple things in life. 

An ice-cold local brew. 

Slippin’ on the sunnies for a stroll outside. 

A new, sophisticated quarantine 'stache.

And truly, less is more.

Especially when it comes to generating leads.

Wait... What?

Let me tell you somethin’. When I first started out, I spent a ton of time DM-ing potential clients. Literally 100s of messages a day, with the hopes that someone (anyone!) would take me up on a sales call. 

Every coach I talked to used this strategy. And so I figured it was the only way.

It was time consuming. And only occasionally fruitful. 

Worse yet? It was taking away from the work I truly wanted to be doing. 

I felt like a virtual door-to-door salesman.

It didn’t sit well with me…..and I knew that if it didn’t sit well with me, it likely didn’t sit well with my potential clients.

Fast forward to today. I am now converting way more leads, with only a handful of interactions per day.

What changed?

I developed a 4-step process for turning potential clients into paying clients, with a focus on higher quality engagements (with fewer people)!

Quality over quantity, baby. Less is more.

By providing a ton of value up front, I’ve found a way to ease tension, and resolve questions or concerns, by the time we roll around to a sales call.

Consider it solid business foreplay. 1-2-3-4.

And it works!

Using this system, we brought in over 4 figures in new business last week, with another potential $15K in business this week!

If there’s one thing I’ve learned, it’s that the only way to keep what you have, is to give it away. 

Value is king. 

And when your leads receive high value right off the bat, they will be much more likely to hop aboard your badass ship. 

Curious what these 4-steps are?

If you want in on this process, just shoot me a message, and I can get it to you ASAP.