When was the last time you had a s'more?
Susan Lindner
Global Keynote Speaker | Host, "The Innovation Storytellers Show" We help innovation leaders become amazing storytellers to get the resources, runway and recognition they deserve.
I heard something that made me pause the other day:
Someone said to me, "I don't think people have time for storytelling."
The irony is, the?exact?opposite is true!
I recall working with one?Fortune 100?company as we condensed down their mammoth Powerpoint deck from?20?slides to two. Yep,?two?slides that told their story clearly, efficiently, and effectively.
Most would say, "get rid of the fluff." But think of the last time you had a Mallomar cookie. Or a s’more by the campfire. Or even a fluffernutter sandwich – peanut butter and marshmallow fluff on pillowy white bread. Yum.
These sweet, sticky, sensory experiences are a shortcut to instant connection with your audiences because they trigger memories in the mind and body. They literally stick to each word you share when you?connect your story to one of the five senses.
When you're tempted to "get to the point" by hitting 3 bullet points and moving on - or, worse, inundating your audience with reams of data that they need to figure out?after?the meeting, don’t do it.
Instead,?start your presentations by considering what you want them to?remember, rather than what you think you have to?say.
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To tell an ooey, gooey, sticky story that people will remember:
Storytelling doesn't have to take forever.
And it certainly doesn't have to take any longer than necessary to communicate your message in a way your audience can quickly understand and get on board with.
If you need more help figuring out how to do this for yourself,?schedule a call with me today >>
I'm here to help you tap into the time-saving power of storytelling, and get your breakthrough ideas out into the world, faster.
Let's make the future happen, now.
- Susan.
Senior Manager: Open Innovation Programs with Advanced Technology International, TechConnect Division
2 年Much (most?) of what we all do IS storytelling, in one form or another, in words or actions...
Global & Strategic Communications Expert | Author of "The Global Communications Toolkit" | Executive Coach & Writing Trainer | Former Foreign Correspondent | Visiting Professor of International Journalism
2 年I love your advice, Susan. So much of Communications starts with Empathy: imagining ourselves in the shoes of our target-audience. I said this during my recent training, too: https://www.dhirubhai.net/feed/update/urn:li:activity:6953008654052675584