When it's time to rebrand?

As your company grows, you’ll notice that your mission & vision will change - that's when most businesses feel it’s time to rebrand.

Although these feelings are normal, before taking action, it’s important to be in tune with the public and how you want them to perceive your business from now on.

It could be that you are refining your brand positioning, your company’s purpose has changed, or a new market and opportunity have opened up. These are all great reasons to start thinking about?rebranding.

Rebranding is when a company rethinks its branding strategy.

Most of the time involves a redesign or a new & improved brand identity (logo, color palette, typography, etc.).

Alina Wheeler, branding consultant & author, points out three crucial questions to ask before a rebranding happens:

• What is the business imperative for change?
• What elements need to be maintained?
• Should the change be evolutionary or revolutionary?

Answering these questions will help you have the clarity necessary to shape your new business strategy and decide what to do next.

Before taking action, reassess your motives.

Making changes to your business cannot be taken lightly, mainly because it will affect your company’s reputation.?

Intentionally or unintentionally, you have been building your reputation from the day you launched your company.

With this reputation, you have established relationships with partners, customers, and service providers. And you don’t want to mess with that, right??

That’s why we have selected a couple of scenarios that will let you know when it’s time to rebrand.

• 1. You’re breaking into a new market.
• 2. You’re targeting a new audience.
• 3. Your current branding doesn’t reflect your business.
• 4. Your company structure has changed.
• 5. Your branding is outdated.

Remember, rebranding isn't just about a new logo; it's a strategic journey that can bring new opportunities.?

Our studio, JMS Design , guides companies in their rebranding journey. You can learn more about it on our website.