When to Hit Send: Timing Your Promotions for Maximum Impact

Hi there,????

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Laura here.????

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You’ve heard it a million times; timing is everything. And when it comes to sales promotions, this old adage takes on a whole new level of truth. Whether you are a small start-up or a global enterprise, getting your timing right can make all the difference in whether your campaign hits the mark.??

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Here’s why:?

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1.????? Leverage seasonal shifts: Launch your campaign when your audience is most eager. Offer promotions tied to weather, holidays, and cultural events to increase engagement. Leverage the seasonal shift in behaviour and mindset by launching a promotion that fits the occasion, and increase your conversion rates.?

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2.???? Capitalise on first-mover advantage: Launching promotions early, such as teaser campaigns or pre-orders, can give you a competitive edge, particularly during peak seasons. This strategy leverages the 'novelty effect,' where we are naturally drawn to and remember new experiences. This helps you connect more deeply with your audience by being the first to introduce innovative offers.???

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3.????? Optimise resources: Every promotion is a strategic move, fitting into the larger puzzle of your marketing strategy. Aligning your campaigns with what’s happening in and out of your company means smarter use of resources. Consider clearing out last season’s items with a clever promotion that feels more like a customer celebration than a clearance.?

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4.??? Build personal connections: To create customer loyalty, acknowledge special occasions like birthdays or membership anniversaries. This taps into the 'peak-end rule', where our memories of an experience are shaped by its most intense points and how it ends. By making these moments special, we're not just selling; we're creating experiences that forge deeper connections.?

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When planning your sales and marketing strategy, keep these areas in mind to drive sales, build loyalty, or meet other goals for the year ahead. And if you need help making it all happen, give us a shout. We're always up for brainstorming promotional ideas.?

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Until next time,???

Laura?

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