When (and When NOT) to Hire an SEO Agency in 2025: A Practical Guide for B2B and SaaS Marketers
As you plan for 2025 marketing goals and roadmaps, here's my updated version of when to (and when not to) hire an SEO agency. ?
Do not hire an SEO agency if... ?? Your business needs leads immediately—SEO takes time. ?? You've just launched an innovative product, and people aren't yet searching for it. ?? Your content team is small and tied up with product marketing or sales enablement content. ?? You have no unique perspective on the industry or its trends.
Hire an SEO agency in 2025 if... ? You've proven your product-market fit. ? You're in a defined SaaS category where your buyers rely on research via Search. ? Your content team feels stuck churning out endless new, fresh (social media) content. ? You're too dependent on ads for generating leads and want to diversify. ? You have a distinct point of view on your industry. ? You want to stay ahead of evolving Search trends, including AI-powered Search and large language models (LLMs).
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