When to hire a Fractional VP of Sales

The short answer is ‘when you need more revenue’.? The longer answer digs into the specific cases that I have seen for bringing on a senior sales gun.

Here are some of the real-world triggers I have seen so far:

Cost Shock: Just saw the price tag on a full-time experienced tech sales pro? Yeah, it’s not pretty.

Build That Engine: You’ve got some sales, maybe even a little market validation. Time to take that knowledge out of your head and make it something real and scalable.

Watch the Burn: No, we’re not at Burning Man.? This isn’t the playa.. Cash burn is real, and in today’s post-ZIRP world, it’s more important than ever to keep an eye on it.

Bandwidth: This is the fundamental reason you hire anyone.? You’re hiring for their brain and their efforts. Time and expertise are what you're short on.

New Markets/Products: Spotted a new opportunity? You need someone who’s been there, done that, to lead the charge.

Sales Aren’t Great: Leads are drying up, deals aren’t closing, or the whole process is a mess. Time for an expert to step in.

Immediate Leadership: Just raised some cash and need a sales leader yesterday? The good ones aren’t sitting around waiting.? Recruitment can take 6-12 months.

Flexibility: The fractional model bends without breaking, fitting your unique needs without the long-term commitment.? It’s a reduced risk, flexible way of bringing in expertise.

Traction: Nothing investors love more than traction.? Get runs on the board quickly by bringing in some heavy firepower.

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There’s a laundry list of reasons why a fractional VP of Sales might just be what your company needs. Whether it’s about saving costs, scaling up, or simply getting your sales strategy on track, the flexibility and expertise a fractional leader brings can be a game-changer.

Done with reading and ready to chat? If this hit the mark and you’re thinking, "This is exactly what I need," then it’s time we talk. No BS, just a straightforward conversation about how we can get your sales moving.?