When the Going Gets Tough, the Tough Get Muddy

Inside emc3

This month, we’ve ticked off some amazing events for some big names such as HP, Checkout, Vanguard, Cascale, and Worldly, as well as conducted some exciting site visits in San Francisco, Las Vegas, and Palo Alto. Throughout October we’ll be producing more game-changing events for the likes of HP, Manychat, Outsystems, and Carto, so watch this space! Outside of work, the UK team recently smashed their first-ever Tough Mudder challenge, tackling everything from mud pits and ice-cold plunges to electric shocks and daunting climbs. They powered through it all with grit, determination, and, most importantly, teamwork.

One of the team put it best: “Tough times don’t last, but tough teams do.” ?

The team raised over ￡1,000 for charity in the process. Fundraising is still open, so you can donate if you’d like to help one of the deserving charities our team voted to sponsor this year here .

Strategy

We recently crafted a dynamic “event-in-a-box” template for a client on a bespoke portal. The strategic toolkit provides a comprehensive roadmap for everything from event strategy to design. With tailored resources that address sensory touchpoints, it enables teams across multiple regions to align perfectly with the client’s five strategic pillars. By offering a cohesive framework, this approach empowers teams to execute impactful events that drive engagement and achieve business objectives on a global scale. Get in touch to learn more about creating an event-in-a box for your team!

Content

We recently partnered with ManyChat to deliver their IG Summit 2024 where tens of thousands of people from all over the world gathered to listen to incredible advice on hypergrowth strategies and current trends, as well as forge once-in-a-lifetime connections. The electric lineup included A-List comedian Trevor Noah, science communicator and educational creator Hank Green, and the man behind the marketing success story that is Liquid Death, Greg Fass. There were also experts from Instagram and official Meta partners there to share incredible insights, with content available in three different languages!

Creative

We executed a glamorous event for a private client at the Natural History Museum, beneath the venue's famous blue whale skeleton. Unique and recognisable venues always add a touch of fascination and grandeur, creating an atmosphere that inspires awe and sophistication—not to mention being highly shareable on social media! The event featured a bespoke dining experience with elegant decor and immersive lighting that highlighted the museum's architectural beauty.

Sustainability

We produced events for Cascale and Worldly, sourcing sustainable solutions that aligned with the messaging and content theme of both events. Working with sponsors and speakers from Nike, Puma, LuluLemon, and more, Cascale’s event featured insightful sessions on decarbonisation and climate action, revealing that 80% of the industry's emissions come from 1,500 facilities. Worldly unveiled their new Product Impact Calculator, which allows businesses to calculate Scope 3 greenhouse gas emissions in minutes!

Industry News

1. Celebrate, Learn, Empower: Black History Month Events: From inspiring talks to vibrant cultural festivals, dive into the nationwide celebration of Black history and heritage this October. Read more.
2. Remote Working Gen Z’s Want More In-Person Events: Young people are increasingly drawn to in-person meetings and events, even as screen time and remote work rise. Read more.
3. Is Any Press Good Press? Polarising speakers can draw in the crowds, but they also come with a host of challenges unto themselves. How can you prepare for controversial speakers? Read more.
4. Tis the Season to be Streaming: Spotify’s latest campaign shows why audio and video ads are a must for brands this festive season. Read more.
5. It’s Giving ‘Hotel Era’: From Taylor Swift and NFL experiences to the ‘hotelficiation’ of office spaces, Bizbash dishes out all the latest venue-related news. Read more .

That's it from your friends at emc3!

Keep your eyes open, and your inbox refreshed, because we’ll be updating you every month with the latest news, behind-the-scenes sneak peeks, and actionable advice - catch you next time!