When The Fame Meets The Blame: Should Celebs Be Liable For Their Endorsements?
When you buy into the capabilities of a product or a service, have you ever stopped to wonder how much impact the celebrity endorsing the product or service had on you?
Because combining the star power of a celebrity and the repetition of an ad could lead to you being converted into a customer. But, what if the product or service has issues? What if the celebrity endorsing the product was being misleading or spreading misinformation intentionally or unintentionally? How liable should celebrities and influencers be for what they promote? Is there a minimum level of due diligence that celebrities or influencers should do? Are these endorsers mere figureheads or do they carry an equal burden of responsibility as advertisers and companies?
Seasoned Automobile Professional ExTata Motors, Ex Fiat Chrysler , Ex Mitsubishi , Ex Ashok Leyland .
5 个月Shrija Agrawal Hi Shrija, you spoke my mind out. As a celebrity, their followers imitate them in their lives. Sad to see them endorse and promote unhealthy products and habits which they themselves must never have used. Gutka ad being the recent ones. Lately they have started promoting online games which is addictive and just a legalised form of betting. It's sad to see that for mere money ?? to support their lavish lifestyle, they don't hesitate to push their fans into such addictions . Much criticism already done, but MONEY speaks the universal language. High time we discover who are our real Heroes. Jai Hind.