When Elegance Meets Innovation: Modern Entrepreneurs Can Be Dashing and Digital

There’s a modern business movement afoot that’s really more of a soft shoe. The smart entrepreneur has stopped looking for the high water mark where technology will gradually recede. They know the juggernaut that’s IoT, AI, multichannel shopping experiences and any one of a host of other Internet offshoots will continue to evolve and change the business landscape.

Innovators

Innovators in retail and other verticals know they can still control their outcomes by carefully shaping their offerings as they spin on this Internet business wheel. They’ve found ways to dim and house what might otherwise seem like a never-ending parade of blinking/buzzing innovations behind smooth and elegant contours.

Take Canopy Point Coffee (CPC) as a great example of this new business digital elegance. This is one of the latest innovations in expresso bars. It’s a fresh coffee system that provides high end espresso drinks, chai, iced lattes and hot chocolate to B2B primarily and B2C clients.

However there a few big differences here from something you might have already seen. Starting with the presentation that’s redolent of the wizard pulling levers from behind the curtain.

Stylish

The kiosks are stylishly back lit, well appointed with user friendly touch screens and attractive faux brick backsplashes. What’s more they are also outfitted with SQL software through an independent cellular gateway. That’s the brains behind the beauty of these outlets that even offer remote monitoring of equipment and ingredient levels.   

 Natural? 

At first glance, the entire drift might seem like a natural progression but this new sophistication is also part reaction. Consider a few numbers and statistics that are continually pushing this trend along.

Starting with one of the obvious. Millennials spend $600 billion in the US each year and they generally know exactly what they want—outstanding products, a socially conscious element all wrapped in a prerequisite transparency.

 Smart entrepreneurs take this into account. However, they do things to wear the white socially conscious hats as more than just a way to sell goods and services. Of course, the best of these forward thinkers take ROI under advisement, but are driven by a brighter light too. They do good because they want to.

Worthy Causes

Companies like CPC are industry leaders in that field as well. Their coffee beans come directly from a variety of Central American family farmers. They are proud to partner with Javalliance. This farmers co-op works the business angle but strives to make the lives of the communities and families involved better.

CPC even contribute $.10 from every cup purchased to other worthy causes.

So, you might be asking about the bottom line. Are these business ventures cloaked in socially conscious robes or something entirely new that puts profits behind doing what’s good?

Modern Entrepreneurs

The answer is both. Look at it like the dawning of the age where accounting meets algorithms . Modern entrepreneurs today need to be driven by old standards that are fashioned by new requirements, the least of which are both socially conscious and digital. Perhaps the tagline for Canopy Point Coffee embodies this new trend best with the tagline “A Coffee Company With A Conscience.”