When the Economy Shifts, So Must Fundraisers: A Personal Reflection

A few weeks ago, I had a conversation with a donor that stuck with me. He had been a consistent supporter for years—someone I could always count on to contribute generously to our mission. But this time, the conversation was different.

"I wish I could do more," he said, his voice carrying the weight of frustration. "But between my student loan payments restarting and my mortgage interest rate jumping, I just can’t commit to the same level of giving this year."

I could hear the disappointment in his voice—not because he didn’t want to give, but because he felt like he was letting usdown. That moment reinforced something I already knew: fundraising isn’t just about securing dollars; it’s about relationships, empathy, and understanding the evolving financial realities of our donors.

Fundraising in Uncertain Times

We often talk about donor engagement and stewardship, but how often do we take a step back and ask: How are our donors really doing?

With the recent reports of credit scores dropping due to student loan delinquencies and rising financial pressures, many of our donors are facing unexpected challenges. And when their financial circumstances change, our approach to fundraising must change, too.

This isn’t the first time I’ve navigated uncertainty as a fundraiser. Whether it was the economic downturn of 2008, the financial unpredictability of the pandemic, or today’s credit score crisis, one thing remains true: resilient fundraising requires adaptability.

How Nonprofits Can Win by Putting Donors First

I walked away from that conversation with a renewed focus. Instead of solely focusing on the "ask," I started focusing on the why—not just for the organization, but for the donor. And here’s what I’ve learned:

? Meet donors where they are. If they can’t give today, how can you keep them engaged? Maybe they can volunteer, advocate, or contribute in non-monetary ways.

? Offer flexible giving options. Recurring monthly gifts, donor-advised funds, or legacy giving can provide alternative ways for supporters to stay involved.

? Double down on impact storytelling. When financial challenges arise, donors want to know their contributions truly matter. Show them exactly how their support makes a difference.

? Build long-term relationships, not just short-term gifts. A donor who pauses their giving today may become your most passionate advocate tomorrow—if you continue to nurture the relationship.

The Bigger Picture

This moment isn’t just a challenge—it’s an opportunity. It’s a chance for us as fundraisers to demonstrate that we see donors as people first, philanthropists second.

I don’t know what the economy will look like a year from now, but I do know this: The organizations that prioritize authentic donor engagement today will be the ones that thrive tomorrow.