When They Don't Know How Good You Are

There’s a challenging phase early on in the entrepreneurial journey that isn’t talked about enough.

It's that early stage when you've only had a handful of customers and most people don't know how good you are.

However, those who have worked with you and experienced your work and product rave about you.

Those customers who have experienced your work say, "OMG You are SO good at this! Everyone needs to know about you!"

And as flattering as that can be, it's immensely frustrating because no matter how much you post on social media, or shout it from the rooftops, people don't seem to be buying from you.

So what gives?

1: I know exactly what that's like, and you're not alone.

2: I'm going to give you some examples.

3: I hope to move you to action!

I've experienced this purgatory in 2016 with my coaching business, and then again recently with the immersive art museum I cofounded, FloridaRAMA.

There was nothing more annoying than people not knowing about our immersive experience, or having heard about us and not experiencing it. Yet after they experienced it, all of the raving reviews came through.

Early on we would encourage people to "come to our museum" and "see our cool art and technology". Even though some people came from reading that copy, we decided to pivot.

I asked my team to consider, "what problems do we solve for people?"

That's when we came up with: "a cool date-night", "fun experience for travelers and tourists", "a family fun afternoon", and an "indoor option during hot or inclement weather".

We started speaking to these pain points and audiences.

Cha-ching!

This made a huge impact on our organic and paid reach. We also started getting a lot more comments on our content.

I recently talked to someone who is struggling to put her business out there and not sure how to reach people. I told her this, which I hope helps you.

"Your ideal client has something that is keeping them up at night and you have the solution. Unless you speak to them directly, and they feel like you're speaking to them, they won't think it's for them. Be specific on what they want."

In her case, she is a Holistic Health Coach. If in her content, she speaks in generalities about health, it will fall on deaf ears, or people will think it's cool, and she's cool, but not think it's relevant for them.

Further in our conversation she said she focuses on helping women improve their reproductive health naturally and with insomnia/sleep disorders.

So if she, in her content and platform, speaks directly to women's desires, having a healthy pregnancy naturally, conceiving, and/or getting a restful night's rest every night, then people can see her as the person who can help them.

They'll think, "this is exactly what I need!"

I'm not implying to niche down and only speak about one thing, I'm simply encouraging you to get specific on what problem you solve.

That way people know, sure you offer a myriad of things, but they know which specific problems you can help them with.

Remember that we are all seeking to be richer, healthier, happier, more confident, with thriving relationships.

Your job isn't to solve all of these.

Rather, your job is to find one small piece where you can support them or solve a problem they're experiencing.

Write confidently about what problems you solve.

Don't get discouraged.

They don't know how good you are.