When Did 50 Become the New 75?
Not too long ago, being “old” meant reaching your 80s or 90s — possibly even dodging telegrams from the Queen (or should I say King). But somewhere along the way, the perception of aging shifted downward. Today, being over 50 is often bundled into “senior” territory, sometimes before the candles on the birthday cake have cooled.
Take “over-55 leisure communities,” for example. These are the rebranded, modernised versions of retirement villages, complete with heated pools, pilates studios, and the occasional barefoot bowling match. The marketing sells a resort lifestyle, but the message is clear: once you hit your mid-50s, you’re apparently primed for a life of downsizing and leisure. Never mind that many 55-year-olds are still juggling careers, raising kids (or grandkids), or even training for their next marathon.
Then there are the flyers for “senior” activities, which often feature beaming 70- or 80-somethings, yet boldly invite those “over 55” to join. It’s as if society decided that once you cross the half-century mark, you’re ready for gentle yoga and aqua aerobics. Nothing wrong with either, of course — but when did 55 become the new 75?
The change seems to have come from a mix of marketing, policy shifts, and social attitudes. Businesses and governments have found ways to redefine the aging demographic, and it’s not always negative. Age-targeted perks, discounts, and community benefits can be helpful. But the flip side is a creeping sense that 50 is no longer middle age — it’s the start of something ... older.
Of course, we know better. Today’s 50- and 60-somethings are more active, engaged, and ambitious than ever before. They’re running businesses, launching podcasts (hello!), and ticking off bucket-list adventures.
So, when did the perception shift? It’s hard to pinpoint, but it seems to be driven by a combination of marketing, government policies, and societal expectations. It’s not all bad—being over 50 comes with perks like discounts and targeted services. But it also carries the risk of being prematurely labeled as past your prime.
And don’t even get me started on the workforce. Try applying for a new job at 55 and see how “young at heart” goes over in HR.
Just sayin' . . .