When the customer comes first, they last!
"Quality in a service 'or' product is not what you put into it, It's what the customer gets out of it."
-- Peter Drucker
Well, eventually all that really matters, in the end, is customer satisfaction, the customer is now smarter and looks out for the value of their investment, they don't just need the satisfaction, but also the great experience.
You can put millions in advertising 'or' marketing, but nothing is going to work out, if the service is not up to mark, we should always remember that the customer always have a choice, and we should always feel fortunate that they chose us, we are in the business only because of them and going to survive only if we serve them more than their expectations.
The truth is that you can copy, and copy 100% but it's really hard to re-create, whether it is in the case of UBER and OLA, BARBEQUE NATION and PIRATES OF GRILL 'or' PAYTM and MOBIKWIK, the former ones have copied the idea of the later ones, but guess what? They only copied the idea, not the servicing style, and that is the main reason they are surviving in the business ultimately, the client service experience which UBER provides is quite tough for OLA to beat, whether it's in the case of customer satisfaction, Driver training or the Help and support, UBER always gets a lead, even if sometimes the fare is comparatively more than OLA, I go for it, because I know I'll get a better service, a better and polite driver, and in case of any mishappening a better support desk.
The same goes with the PIRATES OF GRILL, they have a better buffet than BARBEQUE NATION, but unfortunately their servicing style ruins their customer retention, because the training given to the staff of BARBEQUE NATION employees really makes your food worth it, the way they serve you and fulfill your demands in a single minute is ultimate, from the waiter to the manager all of them make you feel special, and that is what makes BARBEQUE better than any other, the last time I visited PIRATE OF GRILL, I had to call the waiter 5 times for the water and 3 times for the bill, it was really not worth it, even though the food quality was good.
In the case of PAYTM, we all know how swiftly it manages everything and their customer support desk is always so responsive, but in the case of MOBIKWIK it never works, at least for me, their support system is just to Unresponsive and I have deleted the app from my phone.
I am surely not going to get anything from the companies I am writing a positive response for, and seriously don't have any personal grudges from the other ones, neither do I am writing it all up just because I work in corporate.
It's just being their daily client, I realized how easy it can work, when your business is below people, when you put the clients above the business, they come back again, and again, because who doesn't want to feel special? ;)