When Connection Becomes Your North Star

There's something powerful about sitting across from someone who embodies genuine authenticity in entrepreneurship. In my recent conversation with Tathiana Rosado , founder of Ciao Studio , I discovered that the most impactful business strategies often stem from our most human qualities.

"I love what I do, I always have," Tathiana shared, and those words resonated deeply with me. While many chase success through conventional metrics, she revealed how serving others has become her guiding principle in public relations. It's not just about telling stories; it's about finding the unique thread that makes each project special – "even in a doorknob," as she playfully noted.

Our discussion challenged my perspective on what we often label as "sacrifice" in entrepreneurship. Tathiana suggested reframing it entirely: "I almost wish we can rebrand the word sacrifice," she mused, "because I feel like it has a negative connotation." Instead of viewing it as giving something up, she sees it as finding balance – a perspective that's transforming how I approach my own entrepreneurial journey.

What struck me most was her insight about business growth. "It's very easy to grow," she cautioned, "it's very hard to maintain." This wisdom cuts through the startup world's obsession with rapid scaling. It reminded me that discipline truly is destiny – sustainable success comes from measured steps, not just ambitious leaps.

The conversation took an unexpected turn when we discussed why entrepreneurs, typically seen as risk-takers, become surprisingly cautious with investments. "The fear is the unknown," Tathiana reflected, highlighting how even the most daring business minds can hesitate when stepping outside their expertise. This vulnerability around uncertainty showcased how ego can indeed be our enemy, preventing growth in unfamiliar territories.

But perhaps the most compelling revelation came when discussing authenticity in business. Rather than viewing competitors as threats, Tathiana approaches market awareness with curiosity: "How can I learn from this or use it as inspiration?" This perspective transforms obstacles into opportunities, a principle I've always believed in but rarely seen articulated so elegantly.

As we concluded our discussion, Tathiana shared what truly inspires her work today: seeing her team and clients happy, creating boundaries, and honoring herself. "There's nothing that makes me happier than a family fun day," she admitted, challenging the notion that entrepreneurial success requires sacrificing personal life.

To hear the full depth of Tathiana's insights on building authentic connections in business and maintaining balance while scaling, tune into our complete conversation. Her journey from corporate life to founding Ciao Studio offers valuable lessons for anyone navigating their entrepreneurial path.

Remember, in a world obsessed with growth at all costs, sometimes the most revolutionary act is staying true to yourself while serving others. That's not just good business – it's good living.

Want to hear more about how Tathiana transforms obstacles into stepping stones? Listen to the full episode: https://youtu.be/S7_jjoTtA-g