When closing a deal is #badforbusiness

One of the most important (and difficult) lessons a #salesperson can learn is when to say "No, my product is not the best one for you."

I may not be the greatest sales person on earth, but the one thing I know for sure is that a #satisfiedcustomer is the best form of advertising you can get and an unhappy customer can cost you far more than the profit you made from that sale. So often I have seen sales people so hell-bent on just getting a sale that they don't step back to make sure that what they are selling is actually what the customer wants or, more importantly, needs.

What they end up with is a customer that will never be satisfied because they were sold the wrong product or solution. The ramifications of this can be severe in terms of loss of trust and future business from not only that customer but many others whom that customer speaks to. The reputational damage that can be done to a brand from selling the incorrect product or solution to a customer can be very costly.