When Choosing A Hotel For Events, Go Beyond The Rate
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We get it. The economy has improved and is looking better than it has for the past several years, yet planners/travel managers/organizers are still charged with getting more for less. However, the hotel/hospitality industry is not manufacturing. We don’t sell parts by the millions we service individual guests each needing something completely different in order for the outcome to be successful. The overall value in a proposal/experience especially at a hotel contains multiple layers of numbers, not just the rate. Let’s get beyond the rate conversation and delve into what generates the value of choosing a hotel for events.
Speaking of locations, there are several factors that determine overall value and that can add or lower costs. A hotel for events can do many things but the one thing it can’t do is move its location. Consider total travel time and additional cost. Some of the questions to discuss are:
- How far is a location from the airport?
- What are the transfer costs?
- Do you need cars when you get there?
- Are there things to do around the hotel (restaurants, nightlife, shopping, attractions)?
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