When to Call Your SEO Consultant – Website Manager Edition
So, you’ve partnered with an SEO agency – great move! Now, to fully harness their expertise, keep them in the loop during these key moments to ensure your organic visibility and conversion rates don’t take a hit:
?? Site, Platform, and Hosting Migrations: An SEO expert is critical here. They’ll help you maintain link equity, minimize downtime, and ensure search engines remain up to date.
?? URL Changes, Redirects, and Removals: Before making any structural changes to your URLs, get your SEO involved to retain SEO value and avoid costly 404 errors.
?? Removing Your SEO Plugin: Don’t remove your SEO plugin without consulting your expert! Losing valuable metadata can harm your rankings.
?? Adjusting Canonicals: Always consult your SEO when making canonical changes to avoid disrupting search visibility.
?? Schema Markup: Need help with schema? Your SEO can customize the right types for each page to meet your goals.
?? Changes to Robots.txt or Sitemap: Any planned updates? Inform your SEO to avoid costly mistakes that could affect indexing.
?? Adjusting Analytics or Google Tag Manager: Collaborate with your SEO to maintain data accuracy when updating analytics or GTM.
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