In the corporate social responsibility landscape, actions must speak louder than words. As stakeholders, advocates and consumers, we owe it to ourselves to ask: Are brands genuinely committed to ethical values or are we witnessing a divide between their words and actions? #CorporateResponsibility #EthicalBranding #CSR
For instance, at?Zoomarine?Algarve?and?Lisbon?Zoo, major brands are associated with captive animals—a practice raising significant welfare concerns. Are these partnerships genuinely aligning with the values these brands advertise or are these brands profiting from captivity? #AnimalWelfare #Transparency #CaptivityIsCruel
Zoomarine Sponsors and Partners
- Sumol + Compal?– Portugal’s premier juice brand.?sumolcompal.pt?#SumolCompal #PortugalBrands
- Unilever (OLá Ice Creams)?– Global consumer goods leader, known for family products. Also, see the CFO’s LinkedIn post celebrating record ice cream profits amid the ethics of dolphin trade and captivity. #Unilever #FernandoFernandez #EthicalLeadership #WorldAnimalProtection
- Delta Coffee?– Portugal’s coffee brand.?deltacafes.com?#DeltaCafes #PortugalSustainability
- Koala Bay?– Active fashion brand at Zoomarine.?koalabay.com?#KoalaBay #FashionForGood
- Radio Comercial?– Portuguese radio.?radiocomercial.pt?#RadioComercial #PublicAwareness
- Sagres Beer?– Iconic beer.?cervejasagres.pt?#SagresBeer #SustainableBrands
- Fastio Water (águas de Portugal)?– Water supplier.?fastio.pt?#FastioWater #WaterConservation
- Coca-Cola?– Global soft drinks.?coca-cola.com?#CocaCola #SustainablePackaging #ClimateAction
- ACP?– Automobile club.?acp.pt?#ACP #DriveChange
- FNAC?– Electronics retailer.?fnac.com?#FNAC #ElectronicsWaste #CircularEconomy
- Intermarché?– Grocery retail.?loja-online.intermarche.pt?#Intermarché #FoodEthics
- Millennium BCP?– Major Portuguese bank.?millenniumbcp.pt?#MillenniumBCP #SustainableFinance #FinanceForGood
- IKEA?– Home furnishings.?ikea.com?#IKEA #SustainableLiving #IkeaFoundation
- NOS?– Portuguese telecom.?nos.pt?#NOS #DigitalResponsibility
- Staples?– Office supplies.?staples.pt?#Staples #OfficeSustainability
- N Seguros?– Insurance provider (Montepio).?nseguros.pt?#NSeguros #InsuranceForGood
- Montepio Bank?– Financial partner.?bancomontepio.pt?#MontepioBank #CommunityBanking
- Isla Mágica (Seville)?– Theme park.?islamagica.es?#IslaMagica #ResponsibleTourism
- Medicare Club?– Health club.?medicare.pt?#MedicareClub #WellbeingMatters
- European Youth Card?– Youth services.?eyca.org?#EuropeanYouthCard #YouthEmpowerment
- Rede Expresso?– Bus services.?rede-expressos.pt?#RedeExpresso #SustainableTransport
- Portuguese Navy?– Maritime organisation.?marinha.pt?#PortugueseNavy #MarineProtection
- Infraestruturas Portugal?– Infrastructure management.?infraestruturasdeportugal.pt?#InfraestruturasPortugal #SustainableDevelopment
- Circuitos Ciência Viva?– Educational circuit.?circuitoscienciaviva.pt?#CiênciaViva #STEMEducation
- Escola Azul?– Ocean literacy program.?escolaazul.pt?#EscolaAzul #OceanEducation
- Bertrand Book?– Bookstore chain.?bertrand.pt?#BertrandBook #ReadingForChange
- APFN?– Support for large families.?apfn.com.pt?#APFN #FamilySupport
- Bepanthene (Bayer)?– Supports family/educational events.?bayer.pt?#Bayer #BayerFoundation #ProtectWildlife
- EDP?– Energy, promoting environmental awareness.?edp.pt?#EDP #GreenEnergy #CleanEnergyNow
- LIDL?– Supporting family-focused events.?lidl.pt?#LIDL #LIDLFoundation #CommunitySupport
- MEO (Altice)?– Telecom with an educational focus.?meo.pt?#MEO #DigitalEducation
- Montepio Bank?– Offers for families.?bancomontepio.pt?#MontepioBank #CommunityFinance
- Ponto Verde?– Recycling and sustainability efforts.?pontoverde.pt?#PontoVerde #WasteReduction #RecycleMore
- Clube Rik&ROK (Intermarché)?– Children’s program.?rikrok.pt?#ClubeRikROK #YouthPrograms
Reflecting on True Ethics in Corporate Social Responsibility
Dolphins in the wild demonstrate an openness and integrity in communication that resonates with unconditional authenticity. If corporations could mirror this natural transparency, we might see a shift toward truly responsible behaviour that doesn’t sacrifice ethics for profit. #Transparency #Sustainability #dolphinrehabilitation #SaveOurOceans #WorldCetaceanAlliance #WhaleAndDolphinConservation
What would the child you once were think of the adult you have become?
Let’s challenge brands to align their actions with their environmental and animal welfare commitments. It’s time for businesses to embrace ethical responsibility beyond ESG buzzwords and create a meaningful, positive impact. #enddolphinariums #saynotothedolphinshow #DontBuyATicket #emptythetanksportugal #dolphin_project #SeaShepherd #OceanConservancy #Greenpeace #OneOcean
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