When business goes from 0 to 100 and they wonder when it goes wrong?

When business goes from 0 to 100 and they wonder when it goes wrong?

Lots of people have a business idea! What they do next will determine whether they are successful!

There are lots of people who talk about the importance of marketing, networking, putting the wow into your business, etc and while all of that is relevant, all of it has its place and time because there is a time and place for everything.

Imagine you want to build a house? Remember the story of the three little pigs? We all know that the house of straw and the house of sticks fell down and that the house of bricks remained firm. Why is it then that so many people build a business or start a charitable endeavour without a firm foundation? It’s madness!

When you have a business or charity idea, do your research, get the name and the branding but then stop and plan!

Planning is the key to a successful business.

The first year should be about:registering the business, getting the name and brand right, getting expert PR advice and plan the first year’s PR and build your website. Finally, write your business plan. Before you write this you’ll need your income plan (fundraising/income for charities) this might include sales, bookings, etc. Next comes the PR plan which will include, social media, blogs, stories, marketing, etc. Once these are in place, the business plan will follow.

When all this is in place you can concentrate of the ‘frills’ the networking, joining business meetings, booking onto learning workshops, etc because now you’re in a position to know where you are going and how you’re going to get there.

It’s so important to plan without one then you could find that your business will go from 0 to 100 and you could be left wondering when it goes wrong.