When BUD LIGHT Misbehaved!
Tim Wagner, JD, MPH
Partner SkanTeq ? Xtynded Reality ? 4thReal | Founder Beefy | Founder Lender Implosion | Top 50 Tech Trendsetter | Engage Annual | Top Tech Influencer | Tech100 Award | TOP CMO
In 2015, the department responsible for creating beer branding, dubbed "The Zing of Beers Dept.," included various light-hearted, humorous slogans on their Bud Light bottles as part of the "Up for Whatever" campaign. However, one specific slogan, "The perfect beer for removing 'no' from your vocabulary for the night," received backlash for being more offensive than humorous.
Bud Light has issued an apology for the offending slogan but has remained silent on the other labels within the series that may also be deemed inappropriate.
(Source: https://www.madmagazine.com/blog/2015/04/29/other-up-for-whatever-labels-bud-light-should-get-rid-of)
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senior advocate supreme court of Pakistan
1 年Great newsletter scientist.... Wagner..