When is the best time to post on LinkedIn and Facebook?
Colin Kirby
#ColinKirbyMarketing. Not a Ninja | No Superpowers | No Hype | Marketing Consultant | Fractional CMO | Branding Consultant
When is the best time to post on LinkedIn and Facebook?
Would you like to know when the best time to post on Social Media is? Well, the answer is…
It depends on whom you listen to.
Some say that if your content is good enough and you are consistent in your publishing, you will be found. I'm not claiming that my content is any better than the next person's, but I have found this to be true.
I recently published a post that was "liked" by one of my LinkedIn connections (thank you, Paul Elliott). That put my post in front of one of his contacts who got in touch and is now a client.
Alternatively, some point to research and analytics to predict the best time to post. There's a link to an interesting article on Blog2Social below. If you don't have time, their research breaks down like this:
Best days: Tuesday, Wednesday, Thursday
Once a day, 08:00 – 10:00 or 17:00 – 18:00
Best days: Tuesday, Thursday, Friday, Saturday, Sunday
Twice a day, 13:00 – 16:00 and 18:00 – 22:00
My personal opinion is that it's better to publish than wait for the perfect time.?
I recommend avoiding publishing a week's worth of content in one go because your posts will be competing with each other for attention. Use a scheduling tool like Hootsuite, Blog2Social or Smarterqueue (my tool of choice).
If you need a little guidance on creating content and publishing it, why not get in touch?