When the Bag Fades, So Does the Brand

When the Bag Fades, So Does the Brand

You never want to get that phone call from a client.

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Never.

It sends a shiver down your spine, knowing that something has gone terribly wrong. The call came to a competitor of ours from a prestigious high-end brand about a department store complaint , one of their biggest clients. A month ago, They had delivered? thousands of name brand shopping bags imported from China. The store displayed a few bags in a prominent case – in the sun for several hours each day.?

And now, as fate would have it, the colors on the bags were fading.

It turns out that the factory they had entrusted with making the bags had neglected to apply a crucial UV coating they were supposed to. The bags looked perfect when they sent the final shipment, and even the material felt fine. But under the harsh glare of the sun, the colors deteriorated rapidly.?

It devastated my friend. They knew that they couldn't use that factory again if I wanted to maintain my reputation for quality products. You must have signed off standards, PPIs (post production inspections) and tests to insure your products are as per the spec.


David Quincey is the President of QualServ Imports, Inc., in Denville, NJ. He has been at QualServ for over 35 years. During that time, he has been importing candle vessels and lids, paper gift bags and boxes and other promotional items from around the world. With offices in the United States, Canada, Taiwan, Hong Kong and China, QualServ can help clients get quality promotional items directly from the factory where they were made; no middlemen are involved.

QualServ has an extensive online catalog for clients to review. If a client wants a custom-made item, QualServ can help design it or send the client’s design to a factory that can produce it. Samples/prototypes will be made available. And all final shipments are inspected prior to shipment to the client.

Moreover, QualServ guarantees all products!

If your company is looking for quality promotional items at low prices, give David a call at 917-992 -1727 or email him at [email protected].



Mike Riedeman

Business Consultant & Tax Strategist | Guiding Small to Mid-size Businesses with Strategic Tax Solutions | Exit Planning | Multi-Year Tax Plans | Cash Management | Boosting Profitability & Productivity | BBB A+

1 年

A valuable lesson learned from the fading shopping bags incident! Quality should always be a top priority. Thanks for sharing this, David!

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