When Asked for a Demo...

One of the biggest stalls / objections in Tech Sales: "I'd like a #demo ".

Here's some mistakes we hear often:

• Get Happy Ears: Immediately agree to the prospect's request, schedule it with little to no information on what to
• Fight It: Immediately put their gloves on, get defensive and place demands on what must happen prior to a demo

What if, instead, we act like a professional sales person?

We slow down. We share our process for conducting demos with potential clients. We take the time to gather information on what's important to the prospect (and what they'd like to see, specifically, in the demo). Results? Less demos - #win. More qualified demos - #biggerwin.

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