When To Ask For Feedback In Sales

As a salesperson, you should constantly be asking for feedback.

Even if you have 30 years experience and have closed enterprise deals, you should never stop learning. We are all imperfect, and sales, like any profession, is evolving every day.

Here are 5 times it’s essential to ask for feedback:

1. When you lose a deal

If you learn something from every deal you lose, it will help you get closer to winning the next one. Ask a question like:

“Jeff, understand your decision. As a (insert persona e.g. sales leader), I’d love your feedback on what we could have done differently to help better meet your needs.”

2. When you win a deal

It’s also important to learn what you’re doing well. Don’t just celebrate. Ask:

“Jeff, really excited to work with you and the team. I’d love to know why you chose us over the other options you were looking at?”

3. As a last touch in an outbound sequence

If your messaging is not resonating, you can at least use it as an opportunity to do market research on your ideal customers

“Jeff, as a (insert persona e.g. sales leader), I’d love your feedback on my email outreach.

How could I improve it in future?”

4. On your call recordings

Share call recordings not only with your managers but also your peers. They are also on the frontlines with your prospects every day, so will have some good tips for you.

5. To learn from other departments

Do you sell to marketing leaders? Role play with your CMO.?

Sell to finance leaders? Share your sequence with your CFO.?

Sell to tech leaders? Interview your CTO about his roadmap for 2022.

What have I missed? What are some other times to ask for feedback?