When Algorithmic Censorship Comes For You: How Do You Market Your Book When The Algorithm Doesn’t Like The Title

In the digital age, where algorithms dictate content reach, an unexpected challenge has emerged in promoting my upcoming book, Hacking Advertising: How We Hacked The Ad Industry To Make Ads Without The Agency.??

The word "hacking" is integral to the book's identity, but through basic testing, I learned that the TikTok algorithm was not serving my videos when I mentioned the book’s title and newsletter URL: hackingadvertising.com?

My immediate short-term fix was to comically, manually bleep out the term, a creative but short-term fix.?

This situation underscores the necessity for innovative strategies to navigate algorithmic sensitivities without compromising the message's integrity.

For example, I don’t want to change the book's title, but I still want and need to market it.?

Watch my latest video for insights and potential solutions.?

Join the conversation!

Your participation could be the key to unlocking innovative solutions and revolutionizing how we promote 'Hacking Advertising '.

Disrupting Advertising: Wild Gravity’s High Speed, Small Footprint Approach To Creating World Class Creative

Wild Gravity is redefining the advertising industry by pioneering a unified model where creative services and production coexist seamlessly under one roof.?

Hacking the traditional agency approach, which requires hundred-person teams, we short-circuit that process and use small teams of experts with discrete job functions.?

This simplifies communication, removes bureaucracy, and enhances creativity.

Small teams of seasoned pros will outperform large layered teams every time.?

Discover how Wild Gravity's innovative approach sets new advertising standards, promoting a culture where creativity and practicality drive unprecedented results.

Watch our video here to unlock the future of advertising.?

Join us on this transformative journey where efficiency meets creativity.

Hacking Advertising Book Excerpt: Small Teams of Seasoned Pros

Every marketer worth their salt has had the same hallway conversation. Couldn’t we do this? easier with fewer people? The answer is yes you could. We do it every day. A small talented team of seasoned professionals with discrete job functions is going to out-perform a large hierarchical team with overlapping functions, every time. Here’s why.?

The first is communication. When there’s a hierarchy, it necessitates a game of telephone, with message approval at every level of the chain. When I was the client at Windows and we needed a change to the creative, I would email or call the agency and give the direction to the Account Manager. They would tell me, well we’ll run it up the chain. What? We’ll run it up the chain.?

What would happen is the Account Manager would tell the Account Sup. that the client has requested a change. They would then decide if the change was in scope or not. If they decide the change is in scope, they send the change request over to the project manager who will ask the associate creative director if they can make the change. The ACD would then ask the designer to make the change, then report back to the account team that the change was in progress and when it would be ready, and then the account team would tell me. Unless.?

Unless the account team decides the change is out of scope or the creative team decides that the change shouldn’t be made for some creative reason and pushes back on it. Then it comes back up the chain to the client, maybe a day later, as to why they’re pushing back against the change-request. Then I’m talking to my boss, who’s hard to get time with, and doesn’t take no for an answer, about the agency saying, they don’t want to make the change because…

Suffice it to say, hierarchy does not help with communication flow.?

Efficiency flows when everyone has discrete job functions e.g., producer, writer, designer, director, editor, visual effects artist. There's very little confusion about roles and responsibilities on a team like that. At every corporation and agency I’ve ever worked at, there are always huge issues surrounding who does what. The number of roles and responsibilities meetings I’ve been in, and the number of RACI charts I’ve helped construct would destroy the soul of a lesser man. That doesn’t happen on small, flat teams. Very small chance the VFX artist is going to think it's their job to direct the actors.?

Because of of these things there is very little bureaucracy, processes that exist for processes' sake, as part of organizational memory, or as a way for one group to control other groups. The processes that exist within small teams exist because they matter to the quality of the work and the efficiency of getting it completed.

Join us for the book launch celebration at hackingadvertising.com and stay updated on the publication.