When AI meets product-led growth

As teams are forced to do more with less, AI-powered features are particularly appealing—and a great way to drive product-led growth.?

Across industries and businesses, people can’t seem to stop talking about the disruptive power of AI. From the ability of programs like ChatGPT to create emails, articles, and reports based on simple prompts, to AI programs’ capacity to analyze business results and advise on strategies, the corporate world is abuzz with how disruptive this technology will prove to be.?

Companies are also starting to leverage AI to enhance and improve many of the products and features they already offer. Consider Canva , the popular app for creating social media graphics and slide decks with ease. With a new AI-powered offering called Magic Design, users can now get help not only with generating the design and layout of decks, but with?crafting the content as well. Amidst continuing economic uncertainty, where head counts are frozen or shrinking and teams are forced to do more with less, this kind of feature is particularly appealing—and a great way to drive product-led growth.?

To explore Pendo’s PLG Teardown show more, visit the?series page here .

Continue reading

4 characteristics of the next-generation product manager

Amidst an economic downturn bringing a host of challenges, companies are rallying around their product organizations to weather the storm. According to a recent?survey ?of over 500 product professionals,?62%?say the downturn has driven their company to value their product role more importantly and?73%?agree that their team is empowered to drive product direction.

In other words, it’s a great time to be in product.

But it’s also a turbulent time. New forces are reshaping the role—things like artificial intelligence, remote work, and the consumerization of software—and it’s putting more pressure on product managers (PMs).?

As a result, a new kind of PM is emerging. These PMs think bigger, move faster with confidence, and influence their product and business with ease. But how do you become one of these PMs of the future?

Continue reading

Why product analytics matters more than ever in a down economy

Budgets are getting slashed. There’s zero room for error. And your CFO is scrutinizing everything. Sweating yet?

These tumultuous macroeconomic times are weighing on all parts of every business. But the teams delivering the goods and services that customers buy—namely,?product?teams—are?really?feeling the pressure. Because more than ever, the work that they do directly correlates to the company’s ability to survive. And particularly in large, distributed organizations, these teams need to prove that the products they’re delivering are making a measurable impact on the business.

As daunting as it seems, this is an opportunity for?product teams ?to shine and let the value of their work be known across the business—from the CFO’s office to the boardroom.

Here are three key reasons product teams should always leverage product data—but especially when times are tough.

Continue reading