When AI Goes Rogue: Why Smart Gadgets Are Scaring Us Silly

When AI Goes Rogue: Why Smart Gadgets Are Scaring Us Silly

A recent study reveals that AI-driven products, especially those using generative AI (GenAI), can alienate customers due to a lack of trust and fear of errors. Despite AI's potential to enhance experiences, poor implementation or unclear value propositions are driving consumers away. The study emphasizes that companies need to manage AI integration carefully to avoid negative impacts on customer relationships.


Question of the week: While AI is revolutionizing the business world, there's a point where too much automation can backfire. When does the convenience of AI turn into overkill? (Add your comments to the post!)

William D. Clark, MSc, PhD

Natural Products Industry Leader | Dietary Supplement Innovator | Strategic Business Development | Producer & Co-Host @ The Bioactive Nexus Podcast

2 个月

This is dead on. I’ve been studying this area for some months now and speaking to AI engineers around the world. And I recently completed a consumer survey that validated this mistrust in AI. Mainly because consumers don’t understand it. It is way more complicated on the backend then folks realize and it is just a tool. So brand positioning with consumers has to be carefully thought out!

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