When 75,000, per day, see your billboard
Martin Christopher Mongiello
CEO at a foundation, museum, inn, & school. Global CMO, 14X author, keynote speaker, former White House Chef & Camp David GM. Hotelier, restaurateur, curator, producer, streaming, attractions, tours, Ai, DX, CX, UX, EX.
While some think it appropriate to be doing 100% digital advertising, never underestimate the power of print. Beware of the advertising company who makes jokes about magazines, greeting cards, postcards, billboards, hand-written letters, etc.
We've now seen in the Wall Street Journal, that PRINT and PAPYRUS, are coming back strong. Publishers are scrambling to find old printing machinery, reopen warehouses and are listening to the complaints about, "screen fatigue," and all of the ADS in your way while just trying to read a story and scroll down. I've noticed, if you touch the wrong thing while scrolling, it takes you to a website or ad, and then that mistakenly ratchets up your, "supposed interests in life." This leads to incorrect ads next being shown to you and you can tell, "Oh God, now the algorithm thinks I am interested in new rims for my car... stupid algorithm.
If you are looking to drive traffic to your website, never underestimate the power of handing out 100,000 business cards - and all other forms of PRINT. Don't get me wrong, I'm a marketing JEDI Knight when it comes to digital ads, but PRINT has a powerful place on earth - and books are coming back now, extremely strong. And let's not forget newspaper and magazine advertising. Here's an ad I recently designed for Charlotte Epicurean magazine. If you are driving through the Charlotte, NC area anytime, I welcome you to stop in and visit our country inn, museum, gift shops, cooking school and more. We will waive the normal fees for entry to the tours of the museum when you mention you know me from Linkedin.com and I verify we are a level 1 connection. www.PresidentialCulinaryMuseum.org
