WhatsApp and your Business

WhatsApp has quickly become the de facto messaging app for the masses. With WhatsApp, you'll get fast, simple, secure messaging and calling for?free*,?available on phones all over the world. There is a caveat on the free part since no business can thrive on giving free services. We will come to that later. WhatsApp has been downloaded over 5 Billion times on the google play store and the apple store.

Active monthly users are estimated to be at least 2 billion. Why is WhatsApp popular;

1. It is FREE
2. Offers Simple, Reliable Messaging
3. Allows for rich media sharing i.e. photos, videos, audios, documents, location, etc
4. Group Chats
5. Allows video and voice calls
6. WhatsApp stories help you keep in touch with friends

Why is it crucial for Business?

With the introduction of the WhatsApp for Business App and WhatsApp Business API, both small and big businesses can now interact with their client base in new ways.

WhatsApp Business App

The app makes it easy to personally connect with your customers, highlight your products and services, and answer their questions throughout their shopping experience.

Create a catalog to showcase your products and services and use special tools to automate, sort, and quickly respond to messages.

WhatsApp can also help medium and large businesses provide customer support and deliver important notifications to customers.

Treat every moment with a customer as an opportunity to build a relationship. With WhatsApp, you can chat with people on their preferred channel through a customized experience that’s quick to implement.

WhatsApp Business Use Cases

1. Marketing
2. Selling
3. Notifications
4. Customer Service

Why Businesses Choose WhatsApp

• Meet customers on their terms
• Make close connections
• Build with tools that scale the conversation
• Create lifelong relationships

How to Scale your WhatsApp Business Presence

As much as WhatsApp is a great tool, its implementation in business is crucial for long-term success. Clients expect instant replies from businesses when they chat. This is not usually the case since multiple clients are chatting with the business at the same time. This delay in feedback forces clients to engage competitors.

Chatbots are a great way to offer instant feedback to your customers. Read more on chatbots and conversation AI (artificial intelligence) in my previous article.

Instant feedback is the silver bullet in keeping your business ahead of the competition.

In addition, you can automate at least 70% of your client interactions which are frequently asked questions (FAQs).

This reduces the load on your customer support teams and offers a great customer experience.

WhatsApp Business API also allows businesses to introduce advanced workflows on their messaging platform. Furthermore, you can integrate with other systems like CRM, ERP, SMS gateways, Apps, E-commerce sites, Web portals to achieve more.

At Techno Brain Group we help both small and large businesses efficiently upscale their WhatsApp presence for business growth. We help you navigate customer support, sales, and marketing to create a seamless experience for your clients.

Need help with your WhatsApp automation journey? Feel free to get InTouch.

You can also schedule and Demo here.

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