WhatsApp is Quickly Becoming the Essential Channel for your Omnichannel strategy. What Are You Waiting For?

Does your business’ customer service match clients' expectations? Do traditional channels for marketing outreach like email or SMS often fall short in capturing audience attention???

Why is this worrying? Inadequate customer communication damages businesses' ability to convey their value propositions, resulting in diminished brand visibility, reduced engagement, and decreased revenue opportunities. Likewise, subpar customer service tarnishes brand reputation and drives customers away.

Among these difficulties, WhatsApp has emerged as the channel for boosting customer communication, focusing on campaigns or customer care.?

As CEO of Biznaga Media LLC , I have witnessed the impact of adding WhatsApp to existing marketing strategies.?

Reasons to use WhatsApp as part of your marketing strategy

With over 2.8 billion active users across 180 countries, WhatsApp is the world's most popular messaging platform. For Biznaga Media, Omnichannel communication, including WhatsApp, is currently a must in all of our clients' strategies because of its immense potential for business marketing and customer engagement.

WhatsApp has an unrivaled scale. It provides access to an enormous audience constantly checking their phones and engaging with the app. WhatsApp messages have exceptional open and response rates exceeding 98%.?

More importantly, WhatsApp can boost your business' marketing capabilities. Through this channel, you can send videos, links, and QR codes and even leverage smart replies to streamline conversations. Campaigns can take whatever form is necessary to capture customers' attention.?

Biznaga Media recently helped a client use WhatsApp to reach customers with abandoned online carts. We quickly integrated data from its e-commerce and sent short, compelling messages reminding customers to finish their purchases. We included a picture of their selected items and a link to the final transaction. Compared to previous attempts via email or SMS, the number of finished purchases increased by over 30%!

Benefits of Integrating WhatsApp to an Omnichannel Strategy

New research shows 1 in 3 consumers prefer contacting customer service via WhatsApp.

However, based on our experience with clients, adding WhatsApp to your list of communication tools increases operational complexity. For Biznaga Media, an omnichannel solution is essential to integrate WhatsApp and avoid confusion.

An omnichannel strategy connects WhatsApp to other channels, allowing companies to manage all customer communications in one unified interface. This is particularly important when handling customer services since clients expect fast, coherent, personalized responses. Here are the advantages our customers have experienced:

1. Increased Team Collaboration

Omnichannel solutions boosted our customers' seamless team collaboration by converging all messaging channels into a single view. Because the tool is integrated with leading e-commerce and CRMs, it keeps all customer data centralized and not duplicated.

2. Automated Workflows

Omnichannel solutions allow the automation of personalized campaign workflows across channels, saving time and reducing operational costs. For example, sending a Whatsapp message or email one day after a customer has seen a product or placed an item on the eCommerce cart or just sending customers shipping information.?

3. Unified Insights

Our omnichannel solutions provide comprehensive data tracking and analytics covering campaign results per channel, interactions, and new sales generated.?

Takeaway

Whenever a new customer reaches out to Biznaga Media looking for ways to boost their customer service and campaign reach, I explain the bottom line: WhatsApp provides the unique opportunity to connect with today's customers and leverage information from every interaction to offer them the best service, products, and offers.?

Contact Biznaga Media LLC and start using WhatsApp right away!